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Burberry Group Plc in Personal Accessories (United Kingdom)

  • October 2015
  • -
  • Euromonitor International
  • -
  • 2 pages

Burberry Group is expected to focus on innovation and digital marketing within personal accessories in the forecast period. The company will aim to integrate its digital presence with its store network, while also selling via digital content such as shoppable video and digital third party websites such as Instagram and Twitter. In terms of new product development in personal accessories, there is likely to be a strong focus on customisable products, similar to the customisable Scarf Bar it...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Burberry Group Plc in Personal Accessories (United Kingdom)
BURBERRY GROUP PLC IN PERSONAL ACCESSORIES (UNITED KINGDOM)
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Burberry Group Plc: Key Facts
Summary 2 Burberry Group Plc: Operational Indicators
Competitive Positioning
Summary 3 Burberry Group Plc: Competitive Position 2014












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