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Consumer Lifestyles in Germany

  • February 2017
  • -
  • Euromonitor International
  • -
  • 47 pages

Consumers remain confident despite global economic distractions and their optimism has been reflected in robust consumer expenditure. Green and ethical issues influence shopping habits and fuel growing demand for a wide range of products, particularly food products. Digital technology continues to play a considerable role in the lives of consumers of all ages. A country of renters, historically low interest rates have nevertheless boosted rates of home ownership, especially in core cities.

Euromonitor’s Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Lifestyles in Germany
CONSUMER LIFESTYLES IN GERMANY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Lifestyles in Germany
Chart 1 Consumer Lifestyles in 2016
Top Five Consumer Trends
Consumer Confidence Remains Strong, Spurring Spending
Cash Still Preferred by Consumers When Shopping But Credit Card Use Rising
Ethical and Health Issues Influence Consumer Food Choices
Bucking Recent Trends, Today's Teens Seeking To Enter 'mainstream' Rather Than Rebel
Consumers Take Advantage of Low Interest Rates To Drive Rise in Home Ownership
Consumer Segmentation
Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Number of Tweens (Aged 9-12)
Teens
Chart 5 Number of Teens (Aged 13-17)
Young Adults
Chart 6 Number and Priorities of Young Adults (Aged 18-29)
Middle Youth
Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)
Mid-lifers
Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)
Later-lifers
Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)
Eating and Drinking
Eating Habits
Case Study: Alnatura: Meeting Growing Demand for Organic Food From Price-conscious Consumers
Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks
Drinking Habits
Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population
Ethical Living
Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
Chart 14 Frequency of Exercise Activities and Bicycle Ownership
House and Home
Home Ownership
Chart 15 Overview of Households
Household Profiles
Chart 16 Households by Type, Occupants and Pet Ownership
Running Costs
Chart 17 Household Costs and Housing-related Spending Intentions
Leisure and Recreation
Leisure Time
Chart 18 Leisure Time and Life Stress Concerns
Vacations
Chart 19 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving
Technology
the Internet
Chart 20 Digital Internet Access and Common Activities
Attitudes Towards Social Media and Networking
Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2015
Grooming and Appearances
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 23 Daily Time Spent on Grooming Activities by Men: 2015
Style Icons and Celebrity Influences
Chart 24 Social Media and Celebrity Influences
Shopping
Main Household Shop
Chart 25 Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items
Shopping Online
Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store
Spending and Saving
Attitudes Towards Spending
Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017
Attitudes Towards Savings
Attitudes Towards Loans
Chart 28 Overview of Spending and Savings

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