Since 2013, when the new Artistic Director (JW Anderson) took direction of the company, Loewe has been immersed in a rejuvenation of the brand and focusing on increasing the number of young consumers buying its products. The company wants to increase not only the number of tourists buying the brand, but also the number of locals. The company is also trying to diversify the range of products in its portfolio.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Personal Accessories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Loewe SA in Personal Accessories (Spain) LOEWE SA IN PERSONAL ACCESSORIES (SPAIN) Euromonitor International September 2015