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Mizuno Corp in Apparel and Footwear (Japan)

  • October 2015
  • 3 pages
  • Euromonitor International
Report ID: 3330116

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The company is focused on continuing its strong portfolio and positioning of running related sportswear in the Japanese market. As a way to position itself as a leader in running performance, Mizuno sponsors several large marathons in Japan and will continue to do so. With the company’s golf-related business seeing a decline, the company is seeking to boost its lifestyle business as a way to offset a declining golfing user base to boost sales. Moving forward the company’s “Make It Happen”

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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