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Iceland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

  • November 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 46 pages

Iceland prepares for release of multi-band spectrum for LTE
Although Iceland has one of Europe's smallest economies, it is an affluent country and its people are avid users of technology and telecom services. There is effective competition in the mobile and broadband markets, with a number of players having emerged to challenge the dominance of the two leading players Síminn and Vodafone Iceland. The new entrants Nova and 365 have expanded their launched fixed-line services, complementing their existing presence in the mobile phone market. Both launched mobile services in 2007, and by mid-2016 Nova had become a market leader in terms of the number of subscribers. 365 secured spectrum to develop national LTE services, but its coverage obligations were weakened in 2016 as its struggled against the pressure of a network sharing deal in place between Nova and Vodafone and with a state-funded fibre project aimed at delivering broadband to rural areas.

The telecom market for some years suffered from the effects of the economic downturn which erupted in 2008, though economic growth has translated into improved investment in the sector as the main telcos have been stimulated to upgrade mobile and fixed networks. The government has also been supportive by promoting Next Generation Access networks, particularly affecting rural areas.

The incumbent, Síminn, found itself in a precarious position with creditors as a result of it having hedged against the falling króna and the failure of banks to honour their currency swap agreements. With falling revenue the company was obliged to adopt efficiency measures and streamline its operations. Having undergone a restructure in 2013 to separate its wholesale and retail activities, the company in early 2015 gained regulatory approval to merge with its holding company Skipti.

Key developments:

Regulator opens consultation on auction of spectrum in the 700MHz, 2100MHz and 2600MHz bands;
Capital Advisers acquires Nova;
Regulator extends 900Hz concessions of Síminn and Vodafone for an additional five years;
Síminn's LTE network provides near 90% population coverage, delivering data at up to 150Mb/s;
Regulator caps the amount of frequencies which Vodafone Iceland and Nova can share;
Síminn lists on the Nasdaq Iceland exchange;
Regulator proposes reduction in MTRs effective from January 2017;
LTE licensees committed to providing 99% population.
Report update includes the regulator's annual report for 2015 and market data to June 2016, operator data updates, recent market developments.

Market penetration rates in Iceland's telecoms sector 2016 (e)
Penetration of telecoms services: | Penetration
Fixed-line telephony | 47%
Fixed broadband | 38%
Mobile SIM (population) | 134%
(Source: BuddeComm)

Companies mentioned in this report:

Vodafone Iceland, Síminn, Nova, Tal, 365 Media.

Table Of Contents

Iceland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
1. Executive summary
2. Key statistics
3. Country overview
4. Telecommunications market
4.1 Historical overview
5. Regulatory environment
5.1 Historical overview
5.2 Regulatory authority
5.3 Privatisation
5.4 Interconnect
5.5 Access
5.6 Number Portability (NP)
5.7 Carrier preselection (CPS)
6. Fixed-network operators
6.1 Síminn
6.2 Vodafone Iceland
7. Telecommunications infrastructure
7.1 Overview of the national telecom network
7.2 International infrastructure
8. Fixed-line broadband market
8.1 Market analysis
8.1.1 Broadband statistics
8.1.2 Government policies
8.2 Forecasts broadband subscribers 2016; 2018; 2021
8.2.1 Notes on scenario forecasts
8.3 Fixed-line broadband technologies
8.3.1 Digital Subscriber Line (DSL) networks
8.3.2 Fibre-to-the-Premises (FttP) networks
8.3.3 Other fixed broadband services
9. Digital media
9.1 Digital TV
9.1.1 Videostreaming
9.2 Communications: VoIP
10. Mobile market
10.1 Market analysis
10.2 Mobile statistics
10.2.1 General statistics
10.2.2 Mobile data services
10.2.3 Mobile broadband
10.3 Regulatory issues
10.3.1 Roaming
10.3.2 Network sharing
10.3.3 Mobile Termination Rates (MTRs)
10.3.4 Licensing
10.3.5 Spectrum auctions
10.4 Mobile infrastructure
10.4.1 Analogue networks
10.4.2 Digital networks
10.4.3 Other infrastructure developments
10.5 M2M networks
10.6 Major mobile operators
10.7 Mobile Virtual Network Operators (MVNO)
10.8 Mobile content and applications
10.8.1 Mobile TV
11. Related reports
Table 1 Country statistics Iceland 2016 (e)
Table 2 Telephone network statistics 2016 (e)
Table 3 Internet user statistics 2016 (e)
Table 4 Broadband statistics 2016 (e)
Table 5 Mobile statistics 2016 (e)
Table 6 National telecommunications authority
Table 7 Telecom market revenue by sector 2004 - 2016
Table 8 Telecom market investment by sector 2004 - 2016
Table 9 Fixed and mobile number portings 2013 - 2015
Table 10 Skipti financial data 2006 - 2015
Table 11 Historic - Fixed-line access channels: PSTN and ISDN 1995; 1997; 1999 - 2009
Table 12 Fixed-line access channels: PSTN and ISDN 2010 - 2016
Table 13 Fixed-line (PSTN) subscribers by operator 2006 - 2016
Table 14 Fixed-line subscriber market share by operator 2006 - 2016
Table 15 Fixed-line traffic (PSTN/ISDN) 2000 - 2016
Table 16 Fixed-line revenue 2007 - 2016
Table 17 International internet bandwidth 2001 - 2015
Table 18 Dial-up internet calls 2007 - 2016
Table 19 Internet and data revenue 2007 - 2016
Table 20 Historic - Internet users and penetration rate 1996 - 2009
Table 21 Internet users and penetration rate 2010 - 2017
Table 22 Total broadband subscribers 2001 - 2016
Table 23 Broadband penetration by access type 2004 - 2015
Table 24 Annual growth in DSL and fibre lines 2001 - 2016
Table 25 Broadband subscribers by operator 2008 - 2016
Table 26 Forecast broadband subscribers 2016; 2018; 2021
Table 27 DSL subscribers by operator 2004 - 2016
Table 28 Proportion of broadband connections by speed (Mb/s) 2011 - 2014
Table 29 Proportion of broadband connections by speed (Mb/s) 2015 - 2016
Table 30 Fibre subscribers by operator 2005 - 2016
Table 31 Satellite broadband subscribers 2005 - 2016
Table 32 Wireless broadband subscribers 2004 - 2016
Table 33 IPTV subscriptions by platform 2013 - 2016
Table 34 IPTV subscriptions by provider 2013 - 2016
Table 35 VoIP subscribers 2006 - 2016
Table 36 IP phone subscribers 2007 - 2016
Table 37 Historic - Mobile subscribers and penetration rate 1997; 1999 2009
Table 38 Mobile subscribers and penetration rate 2010 2017
Table 39 Mobile market share of voice subscribers by operator 2006 - 2016
Table 40 Mobile voice traffic 2000 - 2016
Table 41 Historic - Mobile subscribers: analogue and GSM 1995; 1997; 1999 - 2012
Table 42 Mobile voice subscribers by operator (regulator data) 2005 - 2016
Table 43 Mobile services revenue 2007 - 2016
Table 44 Prepaid and contract market subscribers 2000 - 2016
Table 45 Prepaid subscribers by operator 2006 - 2016
Table 46 Mobile data traffic by operator 2008 - 2012
Table 47 Mobile data traffic by type 2008 - 2016
Table 48 Mobile data-only subscribers 2009 - 2016
Table 49 Total SMS traffic by operator 2000 - 2016
Table 50 Total MMS traffic by operator 2007 - 2016
Table 51 Mobile broadband subscribers by operator (voice and data) 2009 - 2016
Table 52 European roaming charges 2007 2016
Table 53 European roaming charges 2014 - 2017
Table 54 Active mobile phone cards by type 2006 - 2016
Table 55 Proportion of active GMS and UMTS cards 2008 - 2016
Table 56 M2M subscriptions 2013 - 2016
Table 57 Vodafone Iceland financial data 2013 - 2015
Chart 1 Telecom market revenue by sector 2004 2016
Chart 2 Telecom market investment by sector 2004 2016
Chart 3 Skipti financial data 2006 2015
Chart 4 Fixed-line subscribers by operator 2006 2016
Chart 5 Fixed-line traffic (PSTN/ISDN) 2000 2016
Chart 6 Fixed-line revenue 2007 2016
Chart 7 Total broadband subscribers by type 2003 2016
Chart 8 Broadband subscribers by operator 2008 2016
Chart 9 DSL subscribers by operator 2004 2016
Chart 10 Mobile market share of voice subscribers by operator 2006 2016
Chart 11 Mobile data traffic by type 2008 2016
Chart 12 Active GMS and UMTS cards 2006 2016
Chart 13 Proportion of active GMS and UMTS cards 2008 2016
Exhibit 1 Overview of digital media

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