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Greece - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

  • October 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 22 pages

Greece has a well-developed mobile market characterised by high SIM card penetration. The market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. The recent auction for renewed licences in the 900MHz and 1800MHz bands provided 380 million for the cash-strapped government as well as additional capabilities for MNOs to expand mobile broadband. These operators are focussed on growing revenue through developing the mobile data sector, for which they have concentrated investment in network upgrades for HSPA and LTE. The search for growth has also led Cosmote to pursue merger and acquisition activities in lesser-developed markets within the Balkans region. The struggling Wind Hellas in mid-2013 arranged a network sharing deal with Vodafone Greece by which both operators hoped to cut costs.

This report provides an overview of Greece's mobile market, covering regulatory and market developments, and the latest financial and operating statistics of the key players.


Key developments:
Cosmote launches LTE-A services providing data at up to 375Mb/s; rules governing number portability tightened; regulator secures 381 million in 800MHz and 2.6GHz auction; Vodafone acquires 91.2% of HOL; Wind Hellas and Vodafone network sharing agreement; economic difficulties impacting on mobile sector; amended laws reducing SIM card penetration; 2G spectrum to be refarmed for 3G and 4G use; regulator's market review and annual report for 2014; telcos' operating and financial data to Q2 2015; recent market developments.

Companies covered include:
Vodafone Greece, Cosmote, Wind Hellas.

Table Of Contents

Greece - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses
1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
3.2 Mobile data
3.2.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
3.3 Mobile broadband
3.4 Regulatory issues
3.4.1 Significant Market Power (SMP) obligations
3.4.2 Mobile Termination Rates (MTRs)
3.4.3 Mobile Number Portability (MNP)
3.4.4 Spectrum refarming
3.4.5 900MHz and 1800MHz licence renewal
3.4.6 800MHz and 2.6GHz spectrum auction
3.4.7 Network sharing
4. Mobile infrastructure
4.1 Digital networks
4.1.1 GSM
4.1.2 Third Generation (3G) mobile
4.1.3 Long-term Evolution (LTE)
4.2 Other infrastructure developments
4.2.1 General Packet Radio Service (GPRS)
4.2.2 High Speed Packet Access (HSPA)
4.2.3 Fixed Mobile Convergence (FMC)
4.3 Major mobile operators
4.3.1 Wind Hellas
4.3.2 Vodafone Greece
4.3.3 Cosmote
4.4 Mobile Virtual Network Operators (MVNOs)
4.5 Mobile content and applications
4.5.1 Mobile TV
5. Related reports
Table 1 Historic - Mobile subscribers (SIM) and penetration 1996 - 2004
Table 2 Mobile subscribers (SIM) and penetration 2005 - 2015
Table 3 Active mobile subscribers (SIM) 2003 - 2013
Table 4 Mobile and fixed-line traffic 2004 - 2014
Table 5 Mobile ARPU and annual change 2004 - 2015
Table 6 Mobile market share of subscribers by operator 2005 - 2014
Table 7 Mobile service revenue and annual change 2003 - 2014
Table 8 Mobile revenue by segment 2009 - 2014
Table 9 Mobile service EBITDA and annual change 2003 - 2014
Table 10 Mobile service capex 2001 - 2014
Table 11 Ratio of prepaid to postpaid subscribers 2000 - 2013
Table 12 Cosmote prepaid subscribers 2005 - 2015
Table 13 Vodafone proportion of prepaid subscribers 2005 - 2014
Table 14 Total SMS messages sent 2006 - 2015
Table 15 Total MMS messages sent 2009 - 2015
Table 16 Mobile broadband subscribers 2004 - 2014
Table 17 Annual mobile number portings 2004 - 2014
Table 18 Spectrum auction results 2014
Table 19 Spectrum auction results overview 2001 - 2014
Table 20 Mobile data traffic and annual change 2008 - 2015
Table 21 Wind Hellas ARPU (historic) 2009 - 2010
Table 22 Wind Hellas subscribers (historic) 2009 - 2010
Table 23 Vodafone subscribers 2008 - 2015
Table 24 Vodafone ARPU 2008 - 2015
Table 25 Vodafone financial data 2008 - 2015
Table 26 Total SMS messages sent 2014 - 2015
Table 27 Cosmote mobile financial data 2007 - 2015
Table 28 Cosmote annualised ARPU 2006 - 2015
Table 29 Cosmote subscribers 2006 - 2015
Chart 1 Mobile subscribers (SIM) and penetration 2005 - 2015
Chart 2 Wind Hellas ARPU (historic) 2009 - 2010
Chart 3 Vodafone ARPU 2008 - 2015
Chart 4 Cosmote mobile financial data 2007 - 2015
Exhibit 1 Overview of spectrum auction results
Exhibit 2 2G auction results 2001
Exhibit 3 900MHz and 1800MHz auction spectrum 2011
Exhibit 4 900MHz and 1800MHz auction results 2011
Exhibit 5 3G auction results in Greece 2001

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