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Breakfast Cereal Market in the APAC 2015-2019

  • October 2015
  • -
  • Infiniti Research Limited
  • -
  • 60 pages

About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. The market is declining in developed countries like the US due to high obesity rate. As a result, cereal manufacturers are focussing on expanding their market in emerging countries such as India, China, and Japan. To increase the visibility of breakfast cereals in APAC, the manufacturers are increasing their expenditure on advertisements to make the consumers aware about the products and their health benefits.

Technavio's analysts forecast the global breakfast cereal market in APAC to grow at a CAGR of 5.78% (by revenue) and 3.51% (by volume) over the period 2014-2019.

Covered in this report
The report includes the present scenario and the growth prospects of the breakfast cereal market in APAC for the period 2015-2019. The market can be segmented into two divisions: ready-to-eat cereal, and hot cereals. Based on distribution channels, the market is also categorized into four segments: supermarkets, small grocery stores, specialist stores, and others.

Technavio's report, Breakfast Cereal Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the leading countries: Japan, South Korea, China, India, and Indonesia; it also covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions
- Japan
- South Korea
- China
- India
- Indonesia

Key Vendors
- Kellogg
- Pepsi
- Nestle

Other prominent vendors
- Guilin Sea Mild Biology Technology Development
- Dongsuh Foods
- Carman’s Fine Foods Pty Ltd
- Freedom Foods Group Ltd
- Family Cereal SDN. BDH.
- Peace Cereal
- Saffola
- Pristine
- Post Holdings, Inc.
- ALAMBOGA INTERUSA

Market driver
- Increase in disposable Income
- For a full, detailed list, view our report

Market challenge
- Rise in raw material prices
- For a full, detailed list, view our report

Market trend
- Increase in demand for natural and organic breakfast cereals
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Breakfast Cereal Market in the APAC 2015-2019
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast by revenue
Market size and forecast by volume
Five forces analysis
PART 06: Market segmentation by product
Market overview
PART 07: Market segmentation by distribution channel
Market overview
PART 08: Geographical segmentation
Breakfast cereal market in Japan
Breakfast cereal market in South Korea
Breakfast cereal market in China
Breakfast cereal market in India
Breakfast cereal market in Indonesia
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Market overview
Other prominent vendors
PART 15: Key vendor analysis
Nestle
Kellogg's
Sanitarium Health and Wellbeing
PepsiCo
General Mills
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Overview of breakfast cereal market in APAC 2014-2019
Exhibit 03: Breakfast cereal market in APAC 2014-2019 ($ billions)
Exhibit 04: Breakfast cereal market in APAC by volume 2014-2019 (billions of lb.)
Exhibit 05: Five forces analysis
Exhibit 06: Breakfast cereal market in APAC by product 2014
Exhibit 07: Breakfast cereal market in APAC by distribution channel
Exhibit 08: Breakfast cereal market in APAC by distribution channel 2014
Exhibit 09: Breakfast cereal market in APAC by geographical segmentation 2014
Exhibit 10: Breakfast cereal market in Japan 2014-2019 ($ millions)
Exhibit 11: Breakfast cereal market in South Korea 2014-2019 ($ millions)
Exhibit 12: Breakfast cereal market in China 2014-2019 ($ millions)
Exhibit 13: Breakfast cereal market in India 2014-2019 ($ millions)
Exhibit 14: Breakfast cereal market in Indonesia 2014-2019 ($ millions)
Exhibit 15: Drivers of breakfast cereal market in APAC
Exhibit 16: Impact of drivers
Exhibit 17: Challenges of breakfast cereal market in APAC
Exhibit 18: Impact of drivers and challenges
Exhibit 19: Trends of breakfast cereal market in APAC
Exhibit 20: Shares of top vendors in breakfast cereal market in APAC 2014
Exhibit 21: Nestle: Product segmentation by revenue 2014
Exhibit 22: Nestle: Product segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 23: Nestle: Operational segmentation by revenue 2014
Exhibit 24: Kellogg's: Business segmentation by revenue 2014
Exhibit 25: Kellogg's: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 26: Sanitarium Health and Wellbeing: Product segmentation
Exhibit 27: Geographical segmentation by revenue
Exhibit 28: General Mills: Business segmentation by revenue 2015
Exhibit 29: General Mills: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 30: General Mills: Geographical segmentation by revenue 2015

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