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Breakfast Cereal Market in the US - Market Research Report 2015-2019

  • October 2015
  • -
  • Infiniti Research Limited
  • -
  • 53 pages

About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report
The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:
- RTE/cold cereals
- Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
- Supermarket and hypermarkets
- Independent stores
- Specialist retailers
- Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Vendors
- General Mills
- Kellogg’s
- MOM Brands
- PepsiCo
- Post Foods

Other prominent vendors
- Abbott Nutrition
- Arrowhead Mills
- Back To Nature
- Bob's Red Mill Natural Foods
- Food For Life
- McKee Foods Corporation
- U.S. Mills
- Udi's Handcrafted Foods
- Weetabix
- Weight Watchers
- Yantai China Pet Foods

Market driver
- Convenient consumption
- For a full, detailed list, view our report

Market challenge
- Existence of various alternatives
- For a full, detailed list, view our report

Market trend
- Product innovations
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Breakfast Cereal Market in the US - Market Research Report 2015-2019
PART 01: Executive summary
Key insights
PART 02: Scope of the report
Market overview
Top vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
RTE breakfast cereals in US market size and forecast
Hot breakfast cereals in US market size and forecast
PART 07: Market segmentation by distribution channel
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive scenario
Market share analysis 2014
Other prominent vendors
PART 14: Key vendor analysis
General Mills
Kellogg's Company
MOM Brands
PepsiCo
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: An overview of breakfast cereal market in US 2014-2019
Exhibit 03: Market share of breakfast product segments by sales 2014 (%)
Exhibit 04: Breakfast cereal in US 2015-2019 ($ billion)
Exhibit 05: Breakfast cereal in US 2015-2019 (million tons)
Exhibit 06: Five forces analysis
Exhibit 07: Market Share by segmentation 2014 (%)
Exhibit 08: RTE breakfast cereals in US 2015-2019 ($ billion)
Exhibit 09: Hot breakfast cereals in US 2014-2019 ($ billion)
Exhibit 10: Comparative analysis of CAGR of product segments 2014-2019 (%)
Exhibit 11: Market share by distribution channel in 2014 (%)
Exhibit 12: Preference of consumers (%)
Exhibit 13: Impact of drivers
Exhibit 14: Impact of drivers and challenges
Exhibit 15: Market share of breakfast cereal by vendor 2014 (%)
Exhibit 16: General Mills: Business segmentation by revenue 2015
Exhibit 17: General Mills: Business segmentation by revenue 2014 and 2015 ($ billion)
Exhibit 18: General Mills: Geographical segmentation by revenue 2015
Exhibit 19: Kellogg's Company: Business segmentation by revenue 2014
Exhibit 20: Kellogg's Company: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 21: MOM Brands: Product Segmentation 2014
Exhibit 22: PepsiCo: Market share by revenue 2014 (%)

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