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Breakfast Cereal Market in the US - Market Research Report 2015-2019

  • October 2015
  • 53 pages
  • Infiniti Research Limited
Report ID: 3334909

Summary

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About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report
The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:
- RTE/cold cereals
- Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
- Supermarket and hypermarkets
- Independent stores
- Specialist retailers
- Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Vendors
- General Mills
- Kellogg’s
- MOM Brands
- PepsiCo
- Post Foods

Other prominent vendors
- Abbott Nutrition
- Arrowhead Mills
- Back To Nature
- Bob's Red Mill Natural Foods
- Food For Life
- McKee Foods Corporation
- U.S. Mills
- Udi's Handcrafted Foods
- Weetabix
- Weight Watchers
- Yantai China Pet Foods

Market driver
- Convenient consumption
- For a full, detailed list, view our report

Market challenge
- Existence of various alternatives
- For a full, detailed list, view our report

Market trend
- Product innovations
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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