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  3. > Head-Up Display Market by Component, Application, and Geography - Global Forecast to 2020

Head-up display (HUD) projects information for driver assistance on the inner side of the windshield to enable drivers or pilots to view the information while driving the vehicle or aircraft. HUDs were initially used in military aircraft to display information during take-off and landing performance of the aircraft, and to improve safety by providing low risk and flight control. This was later implemented in commercial aircraft as well, and is an emerging trend in the automotive sector. HUD has more navigation detail than other portable display systems, showing turn indicators, distance to the next turn, current speed and speed limit, and estimated time of arrival. This report studies the market on the basis of components, applications, and geographic regions. The applications in the automotive sector are expected to drive the market during the forecast period.

HUDs are used as a secondary information display in cars. A wide range of HUDs is available in the market such as from a single color to four colors display. On the basis of components, this report is segmented into video generator, projector, combiner, and others.

The report profiles the companies active in the head-up display market. It provides the competitive landscape of key players along with their major growth strategies. The report also focuses on giving a detailed view of the complete head-up display market with regard to different applications as well as geographic regions. The market for head-up display has growing applications in the automotive and aviation sector. This head-up display market segmented on the basis of applications is estimated to reach USD 9.02billion by 2020, at a CAGR of 26.23% between 2015 and 2020. Technological advancements are expected to drive this market in the future.

The major players in this market include BAE Systems (U.K.), Continental AG (Germany), Denso Corporation (Japan), Visteon Corporation (U.S.), Nippon Seiki Co., Ltd (Japan), and Yazaki Corporation (Japan). Several new product developments, contracts and agreements, collaborations and expansions have also been discussed in the report. Following are the detailed explanations of each segment.

The report identifies the drivers, restraints, opportunities, and current trends for the head-up display market. Apart from the market segmentation, the report also includes the critical market data and qualitative information along with qualitative analyses, such as the Porter’s five force analysis, market breakdown analysis, and value chain analysis.

Table Of Contents

Head-Up Display Market by Component, Application, and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 PACKAGE SIZE 17
1.6 LIMITATIONS 17
1.7 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRANGULATION 24
2.4 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 OPPORTUNITIES IN THE HEAD-UP DISPLAY MARKET 30
4.2 HEAD-UP DISPLAY MARKET, BY APPLICATION 30
4.3 HEAD-UP DISPLAY MARKET, BY REGION 31
4.4 ASIA-PACIFIC RANKED THIRD POSITION IN THE HUD MARKET IN 2014 32
4.5 GLOBAL HUD MARKET SIZE, BY REGION (2014, 2015, AND 2020) 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.3 FEATURES OF HUD PRODUCTS 35
5.3.1 FIELD OF VIEW 35
5.3.2 RESOLUTION 35
5.3.3 BRIGHTNESS 36
5.3.4 ACCURACY 36
5.3.5 COMBINER TRANSMITTANCE 36
5.4 MARKET DYNAMICS 37
5.4.1 DRIVERS 38
5.4.1.1 Convenience offered by the combination of satellite navigation technology and HUD system in one unit 38
5.4.1.2 Increasing demand of HUD for its technologically advanced features 38
5.4.1.1 Ability of connecting smartphones with head-up display in cars 39
5.4.2 RESTRAINTS 40
5.4.2.1 High requirement of luminance, power, and brightness is the major drawback for the HUD market 40
5.4.2.2 Potentially fatal errors in HUD display symbology 40
5.4.3 OPPORTUNITIES 41
5.4.3.1 Screenless display is an emerging technology in the HUD market 41
5.4.3.2 Augmented reality would drive the HUD market 41
5.4.3.3 Reduced cost of HUD would create an opportunity in the mid-segment cars application 42
5.4.4 CHALLENGES 43
5.4.4.1 Augmented reality glasses and laser-based volumetric display are substitute technologies for HUD 43
6 INDUSTRY TRENDS 44
6.1 INTRODUCTION 44
6.2 VALUE CHAIN ANALYSIS 44
6.3 PORTER'S ANALYSIS 45
6.3.1 THREAT OF NEW ENTRANTS 47
6.3.2 THREAT OF SUBSTITUTES 48
6.3.3 BARGAINING POWER OF SUPPLIERS 49
6.3.4 BARGAINING POWER OF BUYERS 50
6.3.5 INDUSTRY RIVALRY 51
7 HEAD-UP DISPLAY MARKET, BY TECHNOLOGY 52
7.1 KEY FINDINGSINTRODUCTION 53
7.2 CATHODE RAY TUBE (CRT) 53
7.3 LIGHT-EMITTING DIODE 54
7.4 OPTICAL WAVEGUIDE 54
7.5 MICRO ELECTRO MECHANICAL SYSTEM 55
7.5.1 MICRO-DISPLAY IMAGING 55

8 HEAD-UP DISPLAY MARKET, BY COMPONENT 56
8.1 INTRODUCTION 57
8.2 COMPUTER/VIDEO GENERATOR 58
8.3 PROJECTOR/PROJECTION UNIT 61
8.3.1 PICO PROJECTOR TECHNOLOGIES 63
8.3.1.1 Digital light processing (DLP) 64
8.3.1.2 Liquid crystal on silicon (LCoS) 64
8.3.1.3 Laser beam steering (LBS) 64
8.4 DISPLAY PANEL 65
8.4.1 DIGITAL MICROMIRROR DEVICE (DMD) 65
8.4.2 LIQUID CRYSTAL DISPLAY TECHNOLOGY (LCD) 65
8.4.3 LIQUID CRYSTAL ON SILICON TECHNOLOGY (LCOS) 66
8.4.3.1 Nematics LCoS (NLCoS) 66
8.4.3.2 Ferroelectric LCoS (FLCoS) 66
8.5 SOFTWARE 66
8.6 COMBINER and OTHERS 68
9 HEAD-UP DISPLAY MARKET, BY APPLICATION 71
9.1 INTRODUCTION 72
9.2 AVIATION 74
9.2.1 MILITARY/DEFENSE AVIATION 77
9.2.1.1 Aircraft 77
9.2.1.2 Helicopter 79
9.2.2 CIVIL AVIATION 80
9.2.2.1 Civil aircraft 82
9.2.2.2 Civil helicopter 83
9.3 AUTOMOTIVE 84
9.3.1 CARS 84
9.3.2 LUXURY/PREMIUM CARS 88
9.3.3 SPORTS CAR 89
9.3.4 MID-SEGMENT CAR 90
9.4 OTHERS 91
9.4.1 HUD-ENABLED GLASS (HUD GLASS) 91
10 EMERGING TECHNOLOGIES IN HEAD-UP DISPLAY MARKET 92
10.1 INTRODUCTION 92
10.2 DEPTH-FUSED 3D HEAD-UP DISPLAY 92
10.3 LIGHT FIELD DISPLAY 93
10.4 LASER-BASED VOLUMETRIC DISPLAY 93
10.5 QUANTUM PHOTONIC IMAGER (QPI) 94
10.6 AUGMENTED REALITY GLASSES (AR-GLASSES) 94
10.7 HOLOGRAPHIC OPTICAL ELEMENT (HOE) IN WINDSHIELD 95
10.8 EXIT PUPIL EXPANDER (EPE) 95
10.9 HOLOGRAPHIC WAVEGUIDE 96
10.10 AUTO-STERIOSCOPIC 3D DISPLAY 96
11 GEOGRAPHIC ANALYSIS 97
11.1 INTRODUCTION 98
11.2 NORTH AMERICA 101
11.3 EUROPE 105
11.4 APAC 107
11.5 REST OF THE WORLD (ROW) 111
12 COMPETITIVE LANDSCAPE 113
12.1 OVERVIEW 113
12.2 MARKET SHARE ANALYSIS, HEAD-UP DISPLAY MARKET 114
12.3 COMPETITIVE SITUATION AND TRENDS 115
12.3.1 NEW PRODUCT DEVELOPMENTS 117
12.3.2 CONTRACTS and AGREEMENTS 118
12.3.3 ACQUISITIONS 119
12.3.4 COLLABORATIONS and EXPANSIONS 119
13 COMPANY PROFILES 120
(Overview, Products and Services, Financials, Strategy and Development)*
13.1 NIPPON SEIKI CO., LTD. 121
13.2 YAZAKI CORPORATION 123
13.3 VISTEON CORPORATION 126
13.4 CONTINENTAL AG 130
13.5 DENSO CORPORATION 133
13.6 BAE SYSTEMS 136
13.7 MICROVISION, INC. 138
13.8 PIONEER CORPORATION 140
13.9 ROCKWELL COLLINS 142
13.10 THALES GROUP 145
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
14 APPENDIX 147
14.1 INSIGHTS OF INDUSTRY EXPERTS 147
14.2 DISCUSSION GUIDE 148
14.3 RECENT DEVELOPMENTS 151
14.3.1 NEW PRODUCT DEVELOPMENT, 2013-2015 151

14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 153
14.5 AVAILABLE CUSTOMIZATIONS 155
14.6 RELATED REPORTS 155


LIST OF TABLES

TABLE 1 GLOBAL HUD MARKET SIZE, BY COMPONENT, 2014-2020 (USD MILLION) 26
TABLE 2 DRIVER ANALYSIS 39
TABLE 3 RESTRAINT ANALYSIS 41
TABLE 4 OPPORTUNITY ANALYSIS 42
TABLE 5 CHALLENGE ANALYSIS 43
TABLE 6 GLOBAL HUD MARKET SIZE, BY COMPONENT, 2014-2020 (USD MILLION) 58
TABLE 7 VIDEO GENERATOR MARKET SIZE, BY APPLICATION, 2014-2020, (USD MILLION) 59
TABLE 8 VIDEO GENERATOR MARKET SIZE, BY REGION, 2014-2020, (USD MILLION) 59
TABLE 9 VIDEO GENERATOR MARKET SIZE, FOR AVIATION APPLICATION, BY REGION
2014-2020, (USD MILLION) 60
TABLE 10 VIDEO GENERATOR MARKET SIZE, FOR AUTOMOTIVE APPLICATION, BY REGION 2014-2020, (USD MILLION) 60
TABLE 11 PROJECTOR MARKET SIZE, BY APPLICATION, 2014-2020, (USD MILLION) 61
TABLE 12 PROJECTOR MARKET SIZE, BY REGION, 2014-2020, (USD MILLION) 62
TABLE 13 PROJECTOR MARKET SIZE, FOR AVIATION APPLICATION, BY REGION
2014-2020, (USD MILLION) 62
TABLE 14 PROJECTOR MARKET SIZE, FOR AUTOMOTIVE APPLICATION, BY REGION
2014-2020, (USD MILLION) 63
TABLE 15 SOFTWARE MARKET SIZE, BY APPLICATION, 2014-2020 (USD MILLION) 66
TABLE 16 SOFTWARE MARKET SIZE, BY REGION, 2014-2020 (USD MILLION) 67
TABLE 17 SOFTWARE MARKET SIZE, FOR AVIATION APPLICATION, BY REGION
2014-2020 (USD MILLION) 67
TABLE 18 SOFTWARE MARKET SIZE, FOR AUTOMOTIVE APPLICATION, BY REGION
2014-2020 (USD MILLION) 68
TABLE 19 COMBINER and OTHER COMPONENTS MARKET SIZE, BY APPLICATION,
2014-2020 (USD MILLION) 69
TABLE 20 COMBINER and OTHER COMPONENTS MARKET SIZE, BY REGION,
2014-2020 (USD MILLION) 69
TABLE 21 COMBINER and OTHER COMPONENTS MARKET SIZE, FOR AVIATION APPLICATION,
BY REGION 2014-2020 (USD MILLION) 70
TABLE 22 COMBINER and OTHER COMPONENTS MARKET SIZE, FOR AUTOMOTIVE APPLICATION, BY REGION 2014-2020 (USD MILLION) 70
TABLE 23 GLOBAL HUD MARKET SIZE, BY APPLICATION, 2014-2020 (USD MILLION) 72
TABLE 24 GLOBAL HUD MARKET SIZE, BY APPLICATION, 2014-2020 (THOUSAND UNITS) 73
TABLE 25 HUD MARKET SIZE FOR AVIATION, BY COMPONENT, 2014-2020 (USD MILLION) 74
TABLE 26 HUD MARKET SIZE FOR AVIATION, BY REGION, 2014-2020 (USD MILLION) 75
TABLE 27 HUD MARKET SIZE FOR AVIATION, BY REGION, 2014-2020 (THOUSAND UNITS) 75
TABLE 28 HUD MARKET SIZE FOR AVIATION, BY TYPE, 2014-2020 (USD MILLION) 76
TABLE 29 HUD MARKET SIZE FOR AVIATION, BY TYPE, 2014-2020 (THOUSAND UNITS) 76
TABLE 30 HUD MARKET SIZE FOR MILITARY/DEFENSE APPLICATION, BY TYPE,
2014-2020 (USD MILLION) 77
TABLE 31 HUD MARKET SIZE FOR MILITARY/DEFENSE AIRCRAFT APPLICATION, BY TYPE, 2014-2020 (THOUSAND UNITS) 78
TABLE 32 HUD MARKET SIZE FOR MILITARY/DEFENSE AIRCRAFT APPLICATION, BY REGION, 2014-2020 (THOUSAND UNITS) 78
TABLE 33 HUD MARKET SIZE FOR MILITARY/DEFENSE AIRCRAFT APPLICATION, BY REGION, 2014-2020 (USD MILLION) 79
TABLE 34 HUD MARKET SIZE FOR MILITARY/DEFENSE HELICOPTER , BY REGION,
2014-2020 (USD MILLION) 80
TABLE 35 CIVIL AVIATION MARKET SIZE , BY TYPE, 2014-2020 (USD MILLION) 80
TABLE 36 HUD MARKET SIZE FOR CIVIL AVIATION APPLICATION, BY TYPE,
2014-2020 (THOUSAND UNITS) 81
TABLE 37 HUD MARKET SIZE FOR CIVIL AVIATION APPLICATION, BY REGION,
2014-2020 (THOUSAND UNITS) 81
TABLE 38 HUD MARKET SIZE FOR CIVIL AIRCRAFT , BY REGION, 2014-2020 (USD MILLION) 82
TABLE 39 HUD MARKET SIZE FOR CIVIL AIRCRAFT, BY REGION, 2014-2020 (USD MILLION) 83
TABLE 40 PASSENGER CAR PRODUCTION, BY COUNTRY, 2012 VS. 2014 (MILLION UNITS) 84
TABLE 41 HUD MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY REGION,
2014-2020 (USD MILLION) 85
TABLE 42 HUD MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY REGION,
2014-2020 (THOUSAND UNITS) 85
TABLE 43 HUD MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY COMPONENT,
2014-2020 (USD MILLION) 86
TABLE 44 HUD MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY CAR TYPE,
2014-2020 (USD MILLION) 86
TABLE 45 HUD MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY CAR TYPES,
2014-2020 (THOUSAND UNITS) 87
TABLE 46 HUD: FITMENT RATE FOR AUTOMOTIVE SEGMENT, 2014-2020 87
TABLE 47 HUDMARKET SIZE FOR PREMIUM CARS , BY REGION, 2014-2020 (USD MILLION) 88
TABLE 48 HUD MARKET SIZE FOR PREMIUM CARS , BY REGION,
2014-2020 (THOUSAND UNITS) 88
TABLE 49 HUD MARKET SIZE FOR SPORTS CAR, BY REGION, 2014-2020 (USD MILLION) 89
TABLE 50 HUD MARKET SIZE FOR SPORTS CAR, BY REGION, 2014-2020 (THOUSAND UNITS) 89
TABLE 51 HUD MARKET SIZE FOR MID-SEGMENT CARS , BY REGION,
2014-2020 (USD MILLION) 90
TABLE 52 HUD MARKET SIZE FOR MID-SEGMENT CARS , BY REGION,
2014-2020 (THOUSAND UNITS) 90
TABLE 53 GLOBAL HUD MARKET SIZE, BY REGION, 2014-2020 (USD MILLION) 98
TABLE 54 GLOBAL HUD MARKET SIZE, BY REGION, 2014-2020 (THOUSAND UNITS) 99
TABLE 55 NORTH AMERICA: HUD MARKET SIZE, BY APPLICATION,
2014-2020 (USD MILLION) 103
TABLE 56 NORTH AMERICA: HUD MARKET SIZE, BY COUNTRY, 2014-2020 (USD MILLION) 103
TABLE 57 NORTH AMERICA: HUD MARKETSIZE, BY COUNTRY,
2014-2020 (THOUSAND UNITS) 103
TABLE 58 NORTH AMERICA: HUD MARKET SIZE FOR AVIATION APPLICATION, BY COUNTRY, 2014-2020 (USD MILLION) 104
TABLE 59 NORTH AMERICA: HUD MARKET SIZE FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2014-2020 (USD MILLION) 104
TABLE 60 EUROPE: HUD MARKET SIZE, BY APPLICATION, 2014-2020 (USD MILLION) 106
TABLE 61 EUROPE: HUD MARKET SIZE, BY REGION, 2014-2020 (USD MILLION) 106
TABLE 62 EUROPE: HUD MARKETSIZE, BY REGION, 2014-2020 (THOUSAND UNITS) 106
TABLE 63 EUROPE: HUD MARKET SIZE FOR AVIATION APPLICATION, BY REGION,
2014-2020 (USD MILLION) 107
TABLE 64 EUROPE: HUD MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY REGION,
2014-2020 (USD MILLION) 107
TABLE 65 APAC: HUD MARKET SIZE, BY APPLICATION, 2014-2020 (USD MILLION) 109
TABLE 66 APAC: HUD MARKET SIZE, BY COUNTRY, 2014-2020 (USD MILLION) 109
TABLE 67 APAC: HUD MARKET SIZE, BY COUNTRY, 2014-2020 (THOUSAND UNITS) 109
TABLE 68 APAC: HUD MARKET SIZE FOR AVIATION APPLICATION, BY COUNTRY,
2014-2020 (USD MILLION) 110
TABLE 69 APAC: HUD MARKET SIZE AUTOMOTIVE APPLICATION, BY COUNTRY,
2014-2020 (USD MILLION) 110
TABLE 70 ROW: HUD MARKET SIZE, BY APPLICATION, 2014-2020 (USD MILLION) 111
TABLE 71 ROW: HUD MARKET SIZE, BY REGION, 2014-2020 (USD MILLION) 111
TABLE 72 ROW: HUD MARKET SIZE, BY REGION, 2014-2020 (THOUSAND UNITS) 112
TABLE 73 ROW: HUD AVIATION MARKET SIZE, BY REGION, 2014-2020 (USD MILLION) 112
TABLE 74 ROW: HUD AUTOMOTIVE MARKET SIZE, BY REGION, 2014-2020 (USD MILLION) 112
TABLE 75 NEW PRODUCT DEVELOPMENTS, 2012-2015 117
TABLE 76 CONTRACTS and AGREEMENTS, 2012-2015 118
TABLE 77 ACQUISITIONS, 2012-2013 119
TABLE 78 COLLABORATIONS AND EXPANSIONS, 2012-2014 119
TABLE 79 NIPPON SEIKI CO., LTD: PRODUCTS OFFERED 122
TABLE 80 YAZAKI CORPORATION: PRODUCTS OFFERED 124
TABLE 81 VISTEON CORPORATION: PRODUCTS OFFERED 127
TABLE 82 CONTINENTAL AG: PRODUCTS OFFERED 131
TABLE 83 DENSO CORPORATION: PRODUCTS OFFERED 134
TABLE 84 BAE SYSTEMS: PRODUCTS OFFERED 137
TABLE 85 MICROVISION, INC.: PRODUCTS OFFERED 139
TABLE 86 PIONEER CORPORATION: PRODUCTS OFFERED 141
TABLE 87 ROCKWELL COLLINS: PRODUCTS OFFERED 143
TABLE 88 THALES GROUP: PRODUCTS OFFERED 146
TABLE 89 NEW PRODUCT DEVELOPMENT 151


LIST OF FIGURES

FIGURE 1 HEAD-UP DISPLAY MARKET: RESEARCH DESIGN 19
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 4 HEAD-UP DISPLAY MARKET: DATA TRIANGULATION MODEL 25
FIGURE 5 HUD MARKET SNAPSHOT, BY APPLICATION, 2014 VS. 2020 (USD MILLION) 27
FIGURE 6 ASIA-PACIFIC EXPECTED TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 28
FIGURE 7 HEAD-UP DISPLAY MARKET SNAPSHOT (2015-2020) 30
FIGURE 8 AUTOMOTIVE APPLICATION EXPECTED TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 30
FIGURE 9 EUROPE ACCOUNTED FOR THE LARGEST SHARE IN THE HUD MARKET IN 2014 31
FIGURE 10 JAPANESE MARKET EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 32
FIGURE 11 EUROPE EXPECTED TO HOLD THE LARGEST SHARE OF THE GLOBAL HUD MARKET TILL 2020 33
FIGURE 12 HEAD-UP DISPLAY MARKET SEGMENTATION 35
FIGURE 13 SCREENLESS DISPLAY AND AUGMENTED REALITY TECHNOLOGY ARE THE MAJOR OPPORTUNITIES FOR THE HUD MARKET 37
FIGURE 14 VALUE CHAIN ANALYSIS 44
FIGURE 15 PORTER'S ANALYSIS 45
FIGURE 16 PORTERS ANALYSIS: HEAD-UP DISPLAY MARKET 46
FIGURE 17 THREAT OF NEW ENTRANTS 47
FIGURE 18 THREAT OF SUBSTITUTES 48
FIGURE 19 BARGAINING POWER OF SUPPLIERS 49
FIGURE 20 BARGAINING POWER OF BUYERS 50
FIGURE 21 INDUSTRY RIVALRY 51
FIGURE 22 TECHNOLOGICAL EVOLUTION OF HUD 53
FIGURE 23 HUD MARKET BY COMPONENTS 57
FIGURE 24 COMBINER and OTHERS LIKELY TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 57
FIGURE 25 TYPES OF PROJECTOR TECHNOLOGY 63
FIGURE 26 HUD DISPLAY PANEL BY TECHNOLOGY 65
FIGURE 27 SEGMENTATION OF HUD, BY APPLICATION 72
FIGURE 28 GEOGRAPHIC SNAPSHOT OF THE GLOBAL HUD MARKET (2015-2020) 100
FIGURE 29 ASIA-PACIFIC—AN ATTRACTIVE DESTINATION FOR THE HUD MARKET 100
FIGURE 30 NORTH AMERICAN HUD MARKET SNAPSHOT 102
FIGURE 31 WESTERN EUROPE HELD THE LARGEST SHARE OF THE EUROPEAN HUD MARKET 105
FIGURE 32 APAC: HUD MARKET SNAPSHOT—JAPAN and SOUTH KOREA ARE THE GROWING MARKETS 108
FIGURE 33 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS, AGREEMENTS,
AND CONTRACTS AS KEY GROWTH STRATEGIES FROM 2012 TO 2015 113
FIGURE 34 GLOBAL HEAD-UP DISPLAY MARKET SHARE, BY KEY PLAYER, 2014 114
FIGURE 35 MARKET EVOLUTION FRAMEWORK: NEW PRODUCT DEVELOPMENTS HAVE FUELED GROWTH AND INNOVATION IN THE HUD MARKET 115
FIGURE 36 BATTLE FOR MARKET SHARE: NEW PRODUCT DEVELOPMENT WAS THE KEY STRATEGY ADOPTED 116
FIGURE 37 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 120
FIGURE 38 NIPPON SEIKI CO., LTD: COMPANY SNAPSHOT 121
FIGURE 39 NIPPON SEIKI CO., LTD.: SWOT ANALYSIS 122
FIGURE 40 YAZAKI CORPORATION: COMPANY SNAPSHOT 123
FIGURE 41 YAZAKI CORPORATION: SWOT ANALYSIS 125
FIGURE 42 VISTEON CORPORATION: COMPANY SNAPSHOT 127
FIGURE 43 VISTEON CORPORATION: SWOT ANALYSIS 129
FIGURE 44 CONTINENTAL AG: COMPANY SNAPSHOT 130
FIGURE 45 CONTINENTAL AG: SWOT ANALYSIS 132
FIGURE 46 DENSO CORPORATION: COMPANY SNAPSHOT 133
FIGURE 47 DENSO CORPORATION: SWOT ANALYSIS 135
FIGURE 48 BAE SYSTEMS: COMPANY SNAPSHOT 136
FIGURE 49 MICROVISION, INC.: COMPANY SNAPSHOT 138
FIGURE 50 PIONEER CORPORATION: COMPANY SNAPSHOT 140
FIGURE 51 ROCKWELL COLLIONS: COMPANY SNAPSHOT 142
FIGURE 52 THALES GROUP: COMPANY SNAPSHOT 145

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