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Online test preparation for standardized tests in the US is expected to reach US$X.XX billion at the end of 2015. X.XX% of the market is dominated by test preparation at postgraduate level, followed by test preparation for undergraduate level at X.XX%, and that for tests at school level at X.XX%. Overall, online test preparation constitutes X.XX% of the total test preparation market in the US.
ACT constitutes X.XX% of the total demand for online test preparation. It is followed by SAT (X.XX %), GRE (X.XX %), GMAT (X.XX %), and LSAT (X.XX %). Further, X.XX% of the demand for online test preparation for US–based standardized tests comes from within the US. It is followed by online queries from Canada (X.XX %), India (X.XX %), and UK (X.XX %).
Further, X.XX% of the online test preparation is done through laptops and personal computers. It is followed by mobile phones, which account for X.XX% of the online test preparation, and tablets with X.XX% of the total online test preparation. However, X.XX% of the total online test preparation revenue comes from mobile apps, while the remaining comes from sale of online services.
The online test preparation segment is witnessing several trends, such as introduction of new products and players, as well as expansion by existing ones. The segment is also witnessing an increase in investments and M&A activities
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