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U.S. Sports Beverages through 2020

  • October 2016
  • 140 pages
  • Beverage Marketing
Report ID: 3337964

Summary

Table of Contents

This report by Beverage Marketing Corp. READY TO GO.

Get a comprehensive view of the market for U.S. sports beverages. This report from Beverage Marketing Corporation includes industry data and analysis of market trends by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It also looks at innovations and strategies of the top companies and provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and discusses trends that will drive the market over the next five years and provides readers with the data and insight needed to identify opportunities, benchmark their progress and set goals for the future. Expanded discussions of the innovations in sports hydration detail the efforts of small brands to introduce new twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.

The answers you need:
The U.S. Sports Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered in this industry research report include:
- How did the packaging mix change in 2015?
- What product innovations, market trends and developments most affected performance?
- What proportion of sports drinks are low-calorie?
- What are the latest trends in the protein drink market and how is that segment evolving?
- How many gallons of sports drinks did U.S. residents consume in 2015 and the first half of 2016?
- Which distribution channel grew the fastest in 2015? Which sales channels will gain share through 2020?
- What market share will sports powders and low-calorie sports beverages command by 2020?
- Which distribution channels will gain importance in 2020?

This report features:
U.S. Sports Beverages through 2020 offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and the market drivers impacting current and anticipated growth through 2020. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data.

Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:
- Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
- Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes PepsiCo (Gatorade), Coca-Cola (Powerade), BodyArmor, Big Red (All Sport) and others.
- Analysis of regular vs. reduced calorie trends.
- A look at sports beverage flavors through 2020.
- Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
- A detailed analysis of packaging, analyzing volume and share by package size historically, currently and five years into the future.
- Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
- Consumer demographic profiles comparing consumers of key brands.
- Perspective on the protein drink market.
- Five-year projections for the sports drink market and its sub-segments.

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ref:plp2016

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