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U.S. Sports Beverages through 2020

  • October 2016
  • -
  • Beverage Marketing
  • -
  • 140 pages

This report by Beverage Marketing Corp. READY TO GO.

Get a comprehensive view of the market for U.S. sports beverages. This report from Beverage Marketing Corporation includes industry data and analysis of market trends by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It also looks at innovations and strategies of the top companies and provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and discusses trends that will drive the market over the next five years and provides readers with the data and insight needed to identify opportunities, benchmark their progress and set goals for the future. Expanded discussions of the innovations in sports hydration detail the efforts of small brands to introduce new twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.

The answers you need:
The U.S. Sports Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered in this industry research report include:
- How did the packaging mix change in 2015?
- What product innovations, market trends and developments most affected performance?
- What proportion of sports drinks are low-calorie?
- What are the latest trends in the protein drink market and how is that segment evolving?
- How many gallons of sports drinks did U.S. residents consume in 2015 and the first half of 2016?
- Which distribution channel grew the fastest in 2015? Which sales channels will gain share through 2020?
- What market share will sports powders and low-calorie sports beverages command by 2020?
- Which distribution channels will gain importance in 2020?

This report features:
U.S. Sports Beverages through 2020 offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and the market drivers impacting current and anticipated growth through 2020. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data.

Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:
- Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
- Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes PepsiCo (Gatorade), Coca-Cola (Powerade), BodyArmor, Big Red (All Sport) and others.
- Analysis of regular vs. reduced calorie trends.
- A look at sports beverage flavors through 2020.
- Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
- A detailed analysis of packaging, analyzing volume and share by package size historically, currently and five years into the future.
- Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
- Consumer demographic profiles comparing consumers of key brands.
- Perspective on the protein drink market.
- Five-year projections for the sports drink market and its sub-segments.

Table Of Contents

U.S. Sports Beverages through 2020
1. THE U.S. SPORTS BEVERAGE MARKET
Sports Beverages in the Functional Beverage Market
- Overview
Sports Beverage Definition
The Current Sports Beverage Market
- Overview
- Per Capita Consumption
- Growth
- Retail Sales and Growth
- Quarterly Growth Trends
- Seasonality

Exhibits
Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 - 2020
Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2020
Sports Beverage Market Dollar Sales and Volume Growth 1986 - 2020
Sports Beverage Market Per Capita Consumption 1985 - 2020
Sports Beverage Market Compound Annual Growth 1985 - 2020
Sports Beverage Market Retail Dollar Sales and Growth 2000 - 2016
Sports Beverage Market Volume and Growth by Quarter 2015 - 2016
Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 - 2015
2. SPORTS BEVERAGE REGIONAL MARKETS
Regional Sports Beverage Markets
- Overview
- The South
- The West
- The Midwest
- The Northeast

Exhibits
Regional Sports Beverage Markets Wholesale Dollar Sales 1986 - 2020
Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 - 2020
Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 - 2020
3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
Regular and Low-Calorie Sports Beverages

Exhibits
Sports Beverage Market Volume by Calorie Count 2010 - 2020
Sports Beverage Market Share of Volume by Calorie Count 2010 - 2020
Sports Beverage Market Change in Volume by Calorie Count 2011 - 2020
4. SPORTS BEVERAGE FLAVORS
Sports Beverage Flavors

Exhibits
Sports Beverage Flavors Estimated Volume 2010 - 2020
Sports Beverage Flavors Volume Share 2010 - 2020
Sports Beverage Flavors Volume Change 2011 - 2020
5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
Sports Beverage Market Segments
- Dollar Sales
Sports Beverage Distribution Channels

Exhibits
Sports Beverage Segments Wholesale Dollar Sales 1986 - 2020
Sports Beverage Segments Share of Wholesale Dollar Sales 1986 - 2020
Sports Beverage Segments Change in Wholesale Dollar Sales 1987 - 2020
Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 - 2020
Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 - 2020
Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 - 2020
Sports Beverages Estimated Volume by Distribution Channel 2010 - 2020
Sports Beverages Share of Volume by Distribution Channel 2010 - 2020
Sports Beverages Change in Volume by Distribution Channel 2011 - 2020
6. SPORTS BEVERAGE PACKAGING
Sports Beverage Packaging

Exhibits
Sports Beverage Packaging Volume by Size 2010 - 2020
Sports Beverage Packaging Share of Volume by Size 2010 - 2020
Sports Beverage Packaging Change in Volume by Size 2011 - 2020
7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc. - Gatorade
- Overview
- Marketing
- Distribution
Coca-Cola Company - Powerade
- Overview
- Marketing
- Distribution
Other Sports Beverages
- All Sport
- BodyArmor

Exhibits
Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2010 - 2015
Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2010 - 2015
Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2011 - 2015
Leading Sports Beverage Brands Estimated Volume 2010 - 2015
Leading Sports Beverage Brands Share of Volume 2010 - 2015
Leading Sports Beverage Brands Change in Volume 2011 - 2015
8. SPORTS BEVERAGE ADVERTISING EXPENDITURES
Sports Beverage Advertising Expenditures
- Overview
- Expenditures by Medium
Sports Beverage Advertising Expenditures by Brand
- Gatorade
- Powerade

Exhibits
Leading Sports Beverage Brands Advertising Expenditures 2010 - 2015
Leading Sports Beverage Brands Share of Advertising Expenditures 2010 - 2015
Leading Sports Beverage Brands Change in Advertising Expenditures 2011 - 2015
Sports Beverage Advertising Expenditures by Media 2010 - 2015
Sports Beverage Share of Advertising Expenditures by Media 2010 - 2015
Sports Beverage Change in Advertising Expenditures by Media 2011 - 2015
9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER
Demographics of the Sports Beverage User
Demographic Comparison of Gatorade and Powerade

Exhibits
Demographics of the Sports Beverage Consumer 2015
Demographics of the Gatorade Consumer 2015
Demographics of the Powerade Consumer 2015
10. THE RTD PROTEIN DRINK MARKET
Protein Drinks in the U.S
Leading Protein Drink Brands
- Mix1
- Core Power
- FitPro
- Nu Aquos
- Soylent and Other “Frankendrinks”

Exhibits
Protein Drink Market Estimated Wholesale Dollars and Volume 2004 - 2020
Protein Drink Market Growth 2005 - 2020

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