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U.S. Sports Beverages through 2020

  • October 2016
  • -
  • Beverage Marketing
  • -
  • 140 pages

This report by Beverage Marketing Corp. READY TO GO.

Get a comprehensive view of the market for U.S. sports beverages. This report from Beverage Marketing Corporation includes industry data and analysis of market trends by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It also looks at innovations and strategies of the top companies and provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and discusses trends that will drive the market over the next five years and provides readers with the data and insight needed to identify opportunities, benchmark their progress and set goals for the future. Expanded discussions of the innovations in sports hydration detail the efforts of small brands to introduce new twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.

Table Of Contents

U.S. Sports Beverages through 2020
1. THE U.S. SPORTS BEVERAGE MARKET
Sports Beverages in the Functional Beverage Market
- Overview
Sports Beverage Definition
The Current Sports Beverage Market
- Overview
- Per Capita Consumption
- Growth
- Retail Sales and Growth
- Quarterly Growth Trends
- Seasonality

Exhibits
Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 - 2020
Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2020
Sports Beverage Market Dollar Sales and Volume Growth 1986 - 2020
Sports Beverage Market Per Capita Consumption 1985 - 2020
Sports Beverage Market Compound Annual Growth 1985 - 2020
Sports Beverage Market Retail Dollar Sales and Growth 2000 - 2016
Sports Beverage Market Volume and Growth by Quarter 2015 - 2016
Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 - 2015
2. SPORTS BEVERAGE REGIONAL MARKETS
Regional Sports Beverage Markets
- Overview
- The South
- The West
- The Midwest
- The Northeast

Exhibits
Regional Sports Beverage Markets Wholesale Dollar Sales 1986 - 2020
Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 - 2020
Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 - 2020
3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
Regular and Low-Calorie Sports Beverages

Exhibits
Sports Beverage Market Volume by Calorie Count 2010 - 2020
Sports Beverage Market Share of Volume by Calorie Count 2010 - 2020
Sports Beverage Market Change in Volume by Calorie Count 2011 - 2020
4. SPORTS BEVERAGE FLAVORS
Sports Beverage Flavors

Exhibits
Sports Beverage Flavors Estimated Volume 2010 - 2020
Sports Beverage Flavors Volume Share 2010 - 2020
Sports Beverage Flavors Volume Change 2011 - 2020
5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
Sports Beverage Market Segments
- Dollar Sales
Sports Beverage Distribution Channels

Exhibits
Sports Beverage Segments Wholesale Dollar Sales 1986 - 2020
Sports Beverage Segments Share of Wholesale Dollar Sales 1986 - 2020
Sports Beverage Segments Change in Wholesale Dollar Sales 1987 - 2020
Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 - 2020
Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 - 2020
Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 - 2020
Sports Beverages Estimated Volume by Distribution Channel 2010 - 2020
Sports Beverages Share of Volume by Distribution Channel 2010 - 2020
Sports Beverages Change in Volume by Distribution Channel 2011 - 2020
6. SPORTS BEVERAGE PACKAGING
Sports Beverage Packaging

Exhibits
Sports Beverage Packaging Volume by Size 2010 - 2020
Sports Beverage Packaging Share of Volume by Size 2010 - 2020
Sports Beverage Packaging Change in Volume by Size 2011 - 2020
7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc. - Gatorade
- Overview
- Marketing
- Distribution
Coca-Cola Company - Powerade
- Overview
- Marketing
- Distribution
Other Sports Beverages
- All Sport
- BodyArmor

Exhibits
Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2010 - 2015
Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2010 - 2015
Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2011 - 2015
Leading Sports Beverage Brands Estimated Volume 2010 - 2015
Leading Sports Beverage Brands Share of Volume 2010 - 2015
Leading Sports Beverage Brands Change in Volume 2011 - 2015
8. SPORTS BEVERAGE ADVERTISING EXPENDITURES
Sports Beverage Advertising Expenditures
- Overview
- Expenditures by Medium
Sports Beverage Advertising Expenditures by Brand
- Gatorade
- Powerade

Exhibits
Leading Sports Beverage Brands Advertising Expenditures 2010 - 2015
Leading Sports Beverage Brands Share of Advertising Expenditures 2010 - 2015
Leading Sports Beverage Brands Change in Advertising Expenditures 2011 - 2015
Sports Beverage Advertising Expenditures by Media 2010 - 2015
Sports Beverage Share of Advertising Expenditures by Media 2010 - 2015
Sports Beverage Change in Advertising Expenditures by Media 2011 - 2015
9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER
Demographics of the Sports Beverage User
Demographic Comparison of Gatorade and Powerade

Exhibits
Demographics of the Sports Beverage Consumer 2015
Demographics of the Gatorade Consumer 2015
Demographics of the Powerade Consumer 2015
10. THE RTD PROTEIN DRINK MARKET
Protein Drinks in the U.S.
Leading Protein Drink Brands
- Mix1
- Core Power
- FitPro
- Nu Aquos
- Soylent and Other “Frankendrinks”

Exhibits
Protein Drink Market Estimated Wholesale Dollars and Volume 2004 - 2020
Protein Drink Market Growth 2005 - 2020

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