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  3. > Digital Signage Market Analysis By Technology (LED, LCD, Front Projection), By Application (Transportation, Retail, Corporate, Banking, Healthcare, Education) And Segment Forecasts To 2020

The global digital signage market is expected to reach USD 20.03 billion by 2020. Growing demand from application areas such as retail and healthcare is expected to drive the global market over the next six years. Creating and distributing content via digital signage serves as an effective marketing tool, which is expected to spur adoption in the corporate sector. Larger screen sizes such as those over 50-inch displays are expected to gain popularity over the forecast period.

Demand for digital displays with 4K technology is on the rise to address growing image sharpness requirements to accommodate large displays. Software providers have been targeting the entry-level digital signage market by designing solutions compatible with Android OS. The emergence of IoT and increased adoption of cloud computing is expected to enable collection of vital operational data. Use of digital signage help prevent paper wastage and incorporation of LED backlit panels have resulted in considerable energy savings, which is expected to aid in market growth.

Further Key findings from the study suggest:

LCD dominated the global display market in 2013 and accounted for over 50% of the overall revenue in the same year. Lowering prices coupled with the advantages offered by this technology over alternatives such as plasma display is expected to fuel the LCD market over the forecast period. LED backlit panels are expected to be increasingly incorporated in digital signage as they help achieve significant energy savings.

Retail accounted for over 40% of the market in 2013 and is expected to remain the largest application segment over the next six years. The healthcare segment has significant growth potential as healthcare providers and hospitals have increasingly incorporated digital signage for numerous purposes such as sharing important registration information, conveying wellness tips for improving patients’ health, and guiding visitors through wayfinding functions.

North America accounted for the largest market share of over 35% in 2013; growing demand across application areas is expected to favorably impact the regional market over the next six years. Factors including improved user experience, educational and government market development, decreasing price display panels, and infrastructure development are likely to spur Asia Pacific market growth.

The industry has started showing signs of consolidation in the wake of a mini spate of M&A (X2O Media’s acquisition by Barco) and joint ventures (LG Electronics and MRI). Key vendors in the 9.1-inch and larger LCD panels space include LG, Samsung Electronics, Innolux and AUO.

For the purpose of this study, Grand View Research has segmented the global digital signage market on the basis of technology, application and region:

Digital Signage Technology Outlook (USD Million, 2012 – 2020)
- LCD
- LED
- Front Projection
- Others
Digital Signage Application Outlook (USD Million, 2012 – 2020)
- Retail
- Corporate
- Banking
- Healthcare
- Education
- Transportation
- Others
Digital Signage Regional Outlook (USD Million, 2012 – 2020)
- North America
- Europe
- Asia Pacific
- RoW

Table Of Contents

Digital Signage Market Analysis By Technology (LED, LCD, Front Projection), By Application (Transportation, Retail, Corporate, Banking, Healthcare, Education) And Segment Forecasts To 2020
Table of Contents

Chapter 1 Executive Summary
1.1 Digital Signage - Industry Summary and Critical Success Factors (CSFs)
Chapter 2 Digital Signage Industry Outlook
2.1 Market segmentation
2.2 Market Size and Growth Prospects
2.3 Digital Signage - Value Chain Analysis
2.4 Digital Signage - Market dynamics
2.4.1 Market driver analysis
2.4.1.1 Increased use in healthcare and pharmaceuticals due to government regulations
2.4.1.2 Decreasing display panel costs
2.4.1.3 Enhancement of brand awareness and perception
2.4.2 Market restraint analysis
2.4.2.1 Lack of standardization
2.5 Key opportunities - Prioritized
2.6 Industry Analysis - Porter's
2.7 Digital Signage - Company market share analysis, 2013
2.8 Digital Signage - PESTEL Analysis
Chapter 3 Digital Signage Display Technology Outlook
3.1 Digital signage display market share by technology, 2013 and 2020
3.2 LCD
3.2.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
3.3 LED
3.3.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
3.4 Front projection
3.4.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
3.5 Others
3.5.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
Chapter 4 Digital Signage Application Outlook
4.1 Digital signage market share by application, 2013 and 2020
4.2 Retail
4.2.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
4.3 Corporate
4.3.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
4.4 Banking
4.4.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
4.5 Healthcare
4.5.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
4.6 Education
4.6.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
4.7 Transportation
4.7.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
4.8 Others
4.8.1 Global market estimates and forecasts, (USD Million), 2012 - 2020
Chapter 5 Digital Signage Regional Outlook
5.1 Digital signage market share by region, 2013 and 2020
5.2 North America
5.2.1 Market by display technology, 2012 - 2020
5.2.2 Market by application, 2012 - 2020
5.3 Europe
5.3.1 Market by display technology, 2012 - 2020
5.3.2 Market by application, 2012 - 2020
5.4 Asia Pacific
5.4.1 Market by display technology, 2012 - 2020
5.4.2 Market by application, 2012 - 2020
5.5 RoW
5.5.1 Market by display technology, 2012 - 2020
5.5.2 Market by application, 2012 - 2020
Chapter 6 Competitive Landscape
6.1 Adflow Networks
6.1.1 Company Overview
6.1.2 Financial Performance
6.1.3 Product Benchmarking
6.1.4 Strategic Initiatives
6.2 BrightSign LLC
6.2.1 Company Overview
6.2.2 Financial Performance
6.2.3 Product Benchmarking
6.2.4 Strategic Initiatives
6.3 Cisco Systems Inc.
6.3.1 Company Overview
6.3.2 Financial Performance
6.3.3 Product Benchmarking
6.3.4 Strategic Initiatives
6.4 Intel Corporation
6.4.1 Company Overview
6.4.2 Financial Performance
6.4.3 Product Benchmarking
6.4.4 Strategic Initiatives
6.5 KeyWest Technology Inc.
6.5.1 Company Overview
6.5.2 Financial Performance
6.5.3 Product Benchmarking
6.5.4 Strategic Initiatives
6.6 LG Electronics
6.6.1 Company Overview
6.6.2 Financial Performance
6.6.3 Product Benchmarking
6.6.4 Strategic Initiatives
6.7 Microsoft Corporation
6.7.1 Company Overview
6.7.2 Financial Performance
6.7.3 Product Benchmarking
6.7.4 Strategic Initiatives
6.8 NEC Display Solutions Ltd.
6.8.1 Company Overview
6.8.2 Financial Performance
6.8.3 Product Benchmarking
6.8.4 Strategic Initiative
6.9 Omnivex Corporation
6.9.1 Company Overview
6.9.2 Financial Performance
6.9.3 Product Benchmarking
6.9.4 Strategic Initiatives
6.10 Panasonic Corporation
6.10.1 Company Overview
6.10.2 Financial Performance
6.10.3 Product Benchmarking
6.10.4 Strategic Initiative
6.11 Polk Audio
6.11.1 Company Overview
6.11.2 Financial Performance
6.11.3 Product Benchmarking
6.11.4 Strategic Initiatives
6.12 Samsung Electronics
6.12.1 Company Overview
6.12.2 Financial Performance
6.12.3 Product Benchmarking
6.12.4 Strategic Solutions
6.13 Scala, Inc.
6.13.1 Company Overview
6.13.2 Financial Performance
6.13.3 Product Benchmarking
6.13.4 Strategic Initiatives
6.14 Winmate Communication Inc
6.14.1 Company Overview
6.14.2 Financial Performance
6.14.3 Product Benchmarking
6.14.4 Strategic Initiatives
Chapter 7 Methodology and Scope
7.1 Research Methodology
7.2 Research Scope and Assumptions
7.3 List of Data Sources


List of Tables

TABLE 1 Global digital signage market, (USD Billion), 2012 - 2020
TABLE 2 Global digital signage market by region, (USD Million), 2012 - 2020
TABLE 3 Global digital signage display market (Volume and Revenue), 2012 - 2020
TABLE 4 Global digital signage display market by region, (Million Units), 2012 - 2020
TABLE 5 Global digital signage display market by region, (USD Million), 2012 - 2020
TABLE 6 Global digital signage display market by technology, (USD Million), 2012 - 2020
TABLE 7 Global digital signage market by application, (USD Million), 2012 - 2020
TABLE 8 Digital Signage - Key market driver impact
TABLE 9 Digital Signage - Key market restraint impact
TABLE 10 Global LCD-based digital signage market by region, (USD Million), 2012 - 2020
TABLE 11 Global LED-based digital signage market by region, 2012 - 2020 (USD Million)
TABLE 12 Global front projection-based digital signage market by region, 2012 - 2020 (USD Million)
TABLE 13 Global digital signage market for other display technologies by region, 2012 - 2020 (USD Million)
TABLE 14 Global digital signage market in retail (USD Million), 2012 - 2020
TABLE 15 Global digital signage market demand in retail by region (USD Million), 2012 - 2020
TABLE 16 Global digital signage market in corporate (USD Million), 2012 - 2020
TABLE 17 Global digital signage market demand in corporate by region (USD Million), 2012 - 2020
TABLE 18 Global digital signage market in banking (USD Million), 2012 - 2020
TABLE 19 Global digital signage market demand in banking by region (USD Million), 2012 - 2020
TABLE 20 Global digital signage market in healthcare (USD Million), 2012 - 2020
TABLE 21 Global digital signage market in healthcare by region (USD Million), 2012 - 2020
TABLE 22 Global digital signage market in education (USD Million), 2012 - 2020
TABLE 23 Global digital signage market in education by region (USD Million), 2012 - 2020
TABLE 24 Global digital signage market in transportation (USD Million), 2012 - 2020
TABLE 25 Global digital signage market in transportation by region (USD Million), 2012 - 2020
TABLE 26 Global digital signage market in other applications (USD Million), 2012 - 2020
TABLE 27 Global digital signage market in other applications by region (USD Million), 2012 - 2020
TABLE 28 North America digital signage market by display technology (USD Million), 2012 - 2020
TABLE 29 North America digital signage market by application (USD Million), 2012 - 2020
TABLE 30 Europe digital signage market by display technology (USD Million), 2012 - 2020
TABLE 31 Europe digital signage market by application (USD Million), 2012 - 2020
TABLE 32 Asia Pacific digital signage market by display technology (USD Million), 2012 - 2020
TABLE 33 Asia Pacific digital signage market by application (USD Million), 2012 - 2020
TABLE 34 RoW digital signage market by display technology (USD Million), 2012 - 2020
TABLE 35 RoW digital signage market by application (USD Million), 2012 - 2020


List of Figures

FIG. 1 Digital Signage Market Segmentation
FIG. 2 Global digital signage market revenue (USD Million), 2012 - 2020
FIG. 3 Digital Signage Value Chain Analysis
FIG. 4 Digital Signage Market Dynamics
FIG. 5 Key Opportunities - Prioritized
FIG. 6 Digital Signage - Porter's Analysis
FIG. 7 Digital Signage - Company market share analysis, 2013
FIG. 8 Digital Signage - PESTEL Analysis
FIG. 9 Digital signage display market share by technology, 2013 and 2020
FIG. 10 Global LCD-based digital signage demand (USD Million), 2012 - 2020
FIG. 11 Global LED-based digital signage demand (USD Million), 2012 - 2020
FIG. 12 Global front projection-based digital signage demand (USD Million), 2012 - 2020
FIG. 13 Global digital signage market for other display technologies (USD Million), 2012 - 2020
FIG. 14 Digital Signage market share by application, 2013 and 2020
FIG. 15 Global digital signage market demand in retail (USD Million), 2012 - 2020
FIG. 16 Global digital signage market demand in corporate (USD Million), 2012 - 2020
FIG. 17 Global digital signage market demand in banking (USD Million), 2012 - 2020
FIG. 18 Global digital signage market in healthcare (USD Million), 2012 - 2020
FIG. 19 Global digital signage market in education (USD Million), 2012 - 2020
FIG. 20 Global digital signage market in transportation (USD Million), 2012 - 2020
FIG. 21 Global digital signage market in other applications (USD Million), 2012 - 2020
FIG. 22 Digital signage market share by region, 2013 and 2020
FIG. 23 North America digital signage market by display technology (USD Million), 2012 - 2020
FIG. 24 North America digital signage market by application (USD Million), 2012 - 2020
FIG. 25 Europe digital signage market by display technology (USD Million), 2012 - 2020
FIG. 26 Europe digital signage market by application (USD Million), 2012 - 2020
FIG. 27 Asia Pacific digital signage market by display technology (USD Million), 2012 - 2020
FIG. 28 Asia Pacific digital signage market by application (USD Million), 2012 - 2020
FIG. 29 RoW digital signage market by display technology (USD Million), 2012 - 2020
FIG. 30 RoW digital signage market by application (USD Million), 2012 - 2020

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