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Baby Food in Italy, Canadean Ltd

  • October 2015
  • -
  • Canadean Ltd

Summary
The Italian market for baby food has experienced difficulties over the past few years, as the effects of the economic crisis have made themselves felt in reduced consumer spending and a trend towards lower-priced products or the substitution of home-made products for commercially prepared baby food. Demand for baby food has fallen for five years, and is expected to continue to do so over the next six years, largely due to the forecast decline in the number of births which will reduce the potential market for these products.

Key Findings
- Cereals will remain the smallest sector in the Italian baby food market, accounting for just 3.5% of overall consumption in 2020, and a slightly higher 4.1% by value.

- Over the period from 2008 to 2014, the brands now owned by Danone have seen their share increase from 32.2% to 34.7% in terms of value.

- The bulk of imports consist of cereals and milks (76% of volume imports in 2014), although imports of meat-based meals are also significant, accounting for 14% of volume imports in 2014.

Synopsis
“Baby Food in Italy” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Italy market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table Of Contents

Baby Food in Italy, Canadean Ltd
Table of Contents
1. Executive Summary
1.1. Major Developments
1.2. Market Structure
1.3. Per Capita
1.4. Distribution
1.5. The Suppliers
1.6. The Future
2. Background to the Market
2.1. Births
2.1.1. Live Birth Rates
2.1.2. Live Births by Region
2.1.3. The Baby Population
2.2. The Consumer
2.2.1. Living Standards
2.2.2. Eating Habits
2.3. Socio-Demographic Trends
2.3.1. Family Structure
2.3.2. Number of Women of Childbearing Age
2.3.3. Births by Age of Mother
2.4. Working Women
2.4.1. Female Employment
2.4.2. Maternity Legislation
2.5. Breastfeeding Trends
2.5.1. Breastfeeding Promotion
2.5.2. Breastfeeding Prevalence
2.6. Regulations
2.6.1. Breastfeeding Legislation
2.6.2. Marketing Legislation
3. Market Profile
3.1. Overview
3.1.1. Definitions
3.1.2. Key Features and Developments
3.1.3. Manufacturers
3.2. Baby Milk
3.2.1. Key Features and Developments
3.2.2. Per Capita Trends
3.2.3. SectorSegmentation
3.2.4. Manufacturers and Brands
3.3. Baby Cereals
3.3.1. Key Features and Developments
3.3.2. Per Capita Trends
3.3.3. Sector Segmentation
3.3.4. Manufacturers and Brands
3.4. Baby Meals
3.4.1. Key Features and Developments
3.4.2. Per Capita Trends
3.4.3. Sector Segmentation
3.4.4. Manufacturers and Brands
3.5. Baby Drinks
3.5.1. Key Features and Developments
3.5.2. Per Capita Trends
3.5.3. Sector Segmentation
3.5.4. Manufacturers and Brands
3.6. Baby Finger Foods
3.6.1. Key Features and Developments
3.6.2. Per Capita Trends
3.6.3. Sector Segmentation
3.6.4. Manufacturers and Brands
4. Distribution
4.1. Grocery Structure
4.2. Baby Food Retailing
5. The Suppliers
5.1. Company Profiles
5.1.1. Introduction
5.1.2. Heinz Italia SpA
5.1.3. Danone
5.1.4. Nestle Italiana SpA
5.1.5. Humana Italia SpA
5.1.6. Other Suppliers
6. Production and Foreign Trade
6.1. Production
6.2. Imports
6.3. Exports
7. The Future
7.1. Future Determinants
7.1.1. Live Birth Trends
7.1.2. Consumer Attitudes
7.1.3. Changing Health Guidelines
7.2. Future Trends
8. Economic Background
8.1. Political and Economic Summary
8.2. Economic Background
9. Appendix
9.1. What is this Report About?
9.2. Time Frame
9.3. Product Category Coverage
9.4. Methodology
9.5. About ERC - a division of Canadean
9.6. Disclaimer

List of Tables
Table 1: Baby Food: % Growth, 2008-2014
Table 2: Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014
Table 3: Projected Market Size, 2020 and Growth Rates, 2014-2020
Table 4: Birth and Population Trends, 2004-2014
Table 5: Birth Rate by Region, 2009-2013
Table 6: Baby Population, 2004-2014
Table 7: Households Not Living in Poverty, 2010-2013
Table 8: Baby Food Sales, by Geographical Region, 2010
Table 9: Marriage, Divorce and Childbearing Trends, 1991-2013
Table 10: Number of Women of Childbearing Age by Age Group, 2015
Table 11: Age of Mother at Birth of Baby, 2013
Table 12: Female Employment Trends, 2008-2015
Table 13: Female Employment Rates by Age Group, 2009
Table 14: Breastfeeding Trends by Region, 2000, 2005 and 2013
Table 15: Average Length of Breastfeeding by Region, 2000, 2005 and 2013
Table 16: Prevalence in Breastfeeding in Emilia-Romagna, 1999-2011
Table 17: Breastfeeding in Emilia-Romagna, by Nationality of Mother, 2011
Table 18: Breastfeeding in Lombardy, 2006 and 2012
Table 19: Baby Food: Market Value, Current Prices, 2008-2014
Table 20: Baby Food: Market Value, Constant Prices, 2008-2014
Table 21: Baby Food: Market Value, US Dollars, 2008-2014
Table 22: Baby Food: Market Volume, 2008-2014
Table 23: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Table 24: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Table 25: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
Table 26: Baby Food: Per Capita Consumption, 2008-2014
Table 27: Baby Food: Manufacturer Market Shares by Sector, Value, 2014
Table 28: Baby Food: Manufacturer Market Shares by Sector, Volume, 2014
Table 29: Baby Food: Manufacturer Market Share Trends, 2008-2014
Table 30: Baby Milks: Sector Trends, 2008-2014
Table 31: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
Table 32: Baby Milks: Market Segmentation, 2008-2014
Table 33: Baby Milks: Brand Price Analysis, 2014
Table 34: Powdered Baby Milks: Brand Price Analysis, 2015
Table 35: Liquid Baby Milks: Brand Price Analysis, 2015
Table 36: Baby Milks: Manufacturer Market Shares, Value, 2008-2014
Table 37: Baby Milks: Manufacturer Market Shares, Volume, 2008-2014
Table 38: Baby Milks: Brands by Segment, 2015
Table 39: Baby Cereals: Sector Trends, 2008-2014
Table 40: Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014
Table 41: Baby Cereals: Price Positioning, 2015
Table 42: Baby Cereals: Manufacturer Market Shares, Value, 2008-2014
Table 43: Baby Cereals: Manufacturer Market Shares, Volume, 2008-2014
Table 44: Baby Meals: Sector Trends, 2008-2014
Table 45: All Baby Meals: Per Capita Expenditure and Consumption, 2008-2014
Table 46: Baby Meals: Sector Segmentation, Value, 2008-2014
Table 47: Baby Meals: Sector Segmentation, Volume, 2008-2014
Table 48: Wet Baby Meals: Sector Trends, 2008-2014
Table 49: Dry Baby Meals and Pasta: Sector Trends, 2008-2014
Table 50: SavouryMeals:PricePositioning, 2015
Table 51: Desserts: Price Positioning, 2015
Table 52: Dry Meals and Pasta: Price Positioning, 2015
Table 53: Baby Meals: Manufacturer Market Shares, Value, 2008-2014
Table 54: Baby Meals: Manufacturer Market Shares, Volume, 2008-2014
Table 55: Baby Meals: Manufacturer Market Shares by Segment, Value, 2014
Table 56: Baby Drinks: Sector Trends, 2008-2014
Table 57: Baby Drinks: Per Capita Expenditure and Consumption, 2008-2014
Table 58: Baby Drinks: Price Positioning, 2015
Table 59: Baby Drinks: Manufacturer Market Shares, Value, 2008-2014
Table 60: Baby Drinks: Manufacturer Market Shares, Volume, 2008-2014
Table 61: Finger Foods: Sector Trends, 2008-2014
Table 62: Finger Foods: Per Capita Expenditure and Consumption, 2008-2014
Table 63: Finger Foods: Price Positioning, 2015
Table 64: Finger Foods: Manufacturer Market Shares, Value, 2008-2014
Table 65: Finger Foods: Manufacturer Market Shares, Volume, 2008-2014
Table 66: Modern Food Outlet Numbers, 2008-2013
Table 67: Retail Sales of Food by Type of Outlets, 2000-2013
Table 68: Leading Food Retailers, 2013 and 2014
Table 69: Baby Milks: Sales by Outlet Type, 2001and2005
Table 70: Baby Food: Sales by Outlet Type, 2008-2014
Table 71: Baby Food Sales, by Type of Food Outlet, 2010
Table 72: Pharmacy Sales, by Type of Baby Food, 2011/2012
Table 73: Brand Shares in the Pharmacy Sector, 2011/2012
Table 74: Heinz: Market Shares, 2014
Table 75: Danone: Market Shares, 2014
Table 76: Nestle: Market Shares, 2014
Table 77: Humana: Market Shares, 2014
Table 78: Imports of Baby Food by Type, Volume, 2008-2014
Table 79: Imports of Baby Food by Type, Value, 2009-2014
Table 80: Imports of Baby Food by Country of Origin, Volume, 2012-2014
Table 81: Imports of Baby Food by Country of Origin, Value, 2012-2014
Table 82: Exports of Baby Food by Type, Volume, 2009-2014
Table 83: Exports of Baby Food by Type, Value, 2009-2014
Table 84: Exports of Baby Food by Country of Destination, Volume, 2012-2014
Table 85: Exports of Baby Food by Country of Destination, Value, 2012-2014
Table 86: Birth and Population Projections, 2008-2020
Table 87: The Baby Population, 2014 -2020
Table 88: Number of Women of Childbearing Age by Age Group, 2015and 2020
Table 89: Baby Food: Market Value Forecasts, Current Prices, 2014 -2020
Table 90: Baby Food: Market Value Forecasts, Constant Prices, 2014 -2020
Table 91: Baby Food: Market Value Forecasts, US Dollars, 2014 -2020
Table 92: Baby Food: Market Volume Forecasts, 2014 -2020
Table 93: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014 -2020
Table 94: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014 -2020
Table 95: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014 -2020
Table 96: Baby Food: Per Capita Consumption Forecasts, 2014 -2020
Table 97: Italy: Key Macro-Economic Indicators, 2008-2015
Table 98: Key Macro-Economic Forecasts, 2014-2020

List of Figures
Figure 1:Baby Food: Market Size, 2008-2014
Figure 2: Baby Food: Market Segmentation, 2014
Figure 3: Baby Food: Manufactures Shares, 2014
Figure 4: Baby Food: Manufacturer Representation, Value, 2014
Figure 5: Baby Food: Manufacturer Representation, Volume, 2014

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Related Market Segments :

Baby Food
Milk
Retail Sales
Pasta

ref:plp2015

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