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Consumer and Market Insights: Meat Market in Brazil

  • October 2015
  • -
  • Canadean Ltd
  • -
  • 57 pages

Summary
The Brazilian Meat market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Fresh Meat (Counter) is the largest category in the Meat market while the Cooked Meats - Counter category is forecast to register fastest value growth during 2014-2019.

Key Findings
- The Meat market in Brazil is forecast to register higher growth during 2014-2019 compared to 2009-2014

- Fresh Meat (Counter) will be the leading category in value terms

- Cooked Meats - Counter is forecast to be the fastest value growth category registering a CAGR of 2.3% during 2014-2019

- Private label penetration is high at 38.4% in the Meat market

- Sadia leads the brands in the country's Meat market

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat - Processed and Ambient Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper and Board, rigid metal and others; container data for: Bag/Sachet, Bottle, Box, Pouch and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Meat Market in Brazil
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Brazil Meat market
- Historical and projected consumption in the Brazil Meat market
- Degree of trade up/down-trade in the Brazil Meat market
- Market volume of Brazil Meat by category
- Historical and project market value of Brazil Meat by category
- Winners and losers in the Brazil Meat market
- Average category level pricing in the Brazil Meat market
- Segment share of the category and change in market share in the Brazil Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Brazil food market
- Leading distribution channels in the Brazil Meat market
- Leading distribution channels by category in the Brazil Meat market

Packaging
- Brazil Meat market by type of packaging
- Brazil Meat market by type of packaging closure/outer
- Brazil Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Brazil Meat market
- Private label performance compare to national brands in the Brazil Meat market
- Leading brands in the Brazil Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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