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Consumer and Market Insights: Meat Market in India

  • October 2015
  • -
  • Canadean Ltd
  • -
  • 51 pages

Summary
The Indian Meat market will continue to grow at high rate during 2014-2019.Fresh Meat (Counter) is the largest category in value terms, while Chilled Raw Packaged Meat - Whole Cuts category is forecast to register the fastest growth during 2014-2019.

Key Findings
- The Indian Meat market will continue to grow at more than 6% compounded annual growth rate during 2014-2019 driven by the country's large young population and increasing disposable income.

- Fresh Meat (Counter) is the largest category in value terms, while Chilled Raw Packaged Meat - Whole Cuts category is forecast to register the fastest growth at a CAGR of 7.3% during 2014-2019.

- Private Label has a high market penetration of 32.8% in 2014. Fresh Meat (Counter) accounted for the highest private label share at 35.2% in 2014.

- The use of Flexible Packaging material for packaging Meat is forecast to grow at a high CAGR of 14.6% during 2014-2019, led by increasing demand for Packaged Meats

- Food and Drinks Specialists is the leading distribution channel in the Indian Meat market and it accounted for 79.3% of Meat distribution share in 2014.

Synopsis
Canadean's Consumer and Market Insight report on the Meat Market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Fresh Meat (Counter)and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Meat Market in India
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the India Meat market
- Historical and projected consumption in the India Meat market
- Degree of trade up/down-trade in the India Meat market
- Market volume of India Meat by category
- Historical and project market value of India Meat by category
- Winners and losers in the India Meat market
- Average category level pricing in the India Meat market
- Segment share of the category and change in market share in the India Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the India food market
- Leading distribution channels in the India Meat market
- Leading distribution channels by category in the India Meat market

Packaging
- India Meat market by type of packaging
- India Meat market by type of packaging closure/outer
- India Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the India Meat market
- Private label performance compare to national brands in the India Meat market
- Leading brands in the India Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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