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  4. > Consumer and Market Insights: Pasta and Noodles Market in Brazil

Summary
A large working population leading busy lives offers growth opportunities to the Pasta and Noodles manufaturers in Brazil. Dried Pasta is the leading value category while Ambient Noodles, Chilled Noodles and Chilled Pasta categories are forecast to register the fastest growth during 2014-2019.

Key Findings
- The Brazilian Pasta and Noodles market offers opportunities to the marketers owing to presence of a large working population leading a busy life in the country who prefer to consume food products which takes less preparation time such as Pasta and Noodles

- Among all the Pasta and Noodles categories, Dried Pasta will remain the largest category while Ambient Noodles, Chilled Noodles and Chilled Pasta are forecast to be the fastest growing categories with a CAGR of 4.0% each during 2014-2019.

- The Brazilian Pasta and Noodles market is dominated by domestic players such as Massa Leve, Mezzani Pasta Alimenticias Ltd and Pastificio Selmi S.A. and few international players such as Nissin Food Holdings Co. Ltd. And Nestle S.A.

- Food price inflation is high in Brazil at 8.0% which consequences the rising demand of value for money Pasta and Noodle products in the country

Synopsis
Canadean's Consumer and Market Insight report on the Pasta and Noodles market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Pasta and Noodles Market in Brazil
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Brazil Pasta and Noodles market
- Historical and projected consumption in the Brazil Pasta and Noodles market
- Degree of trade up/down-trade in the Brazil Pasta and Noodles market
- Market volume of Brazil Pasta and Noodles by category
- Historical and project market value of Brazil Pasta and Noodles by category
- Winners and losers in the Brazil Pasta and Noodles market
- Average category level pricing in the Brazil Pasta and Noodles market
- Segment share of the category and change in market share in the Brazil Pasta and Noodles market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Brazil food market
- Leading distribution channels in the Brazil Pasta and Noodles market
- Leading distribution channels by category in the Brazil Pasta and Noodles market

Packaging
- Brazil Pasta and Noodles market by type of packaging
- Brazil Pasta and Noodles market by type of packaging closure/outer
- Brazil Pasta and Noodles market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Brazil Pasta and Noodles market
- Private label performance compare to national brands in the Brazil Pasta and Noodles market
- Leading brands in the Brazil Pasta and Noodles market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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