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  4. > Consumer and Market Insights: Pasta and Noodles Market in Romania

Summary
The Pasta and Noodles market in Romania is a high growth market led by the Dried Pasta category in both value and volume terms. The Dried Pasta category will also register the fastest growth during 2014-2019.

Key Findings
- Of the six categories analyzed, Dried Pasta will be the largest as well as fastest growth category, registering a high CAGR of 9.2% during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Romanian Pasta and Noodles market accounting for nearly three fourth of the distribution share

- Box is the only outer type used in the Romanian Pasta and Noodles market

- The Pasta and Noodles market is highly competitive and is led by the market players Pambac Sa and Vietnam Food Industries Joint Stock Co

Synopsis
Canadean's Consumer and Market Insights report on the Pasta and Noodles market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Dried and Pasta Noodles, Chilled Noodles, Ambient Noodles, Dried Pasta, Chilled Pasta and Ambient Pasta, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Pasta and Noodles Market in Romania
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Romania Pasta and Noodles market
- Historical and projected consumption in the Romania Pasta and Noodles market
- Degree of trade up/down-trade in the Romania Pasta and Noodles market
- Market volume of Romania Pasta and Noodles by category
- Historical and project market value of Romania Pasta and Noodles by category
- Winners and losers in the Romania Pasta and Noodles market
- Average category level pricing in the Romania Pasta and Noodles market
- Segment share of the category and change in market share in the Romania Pasta and Noodles market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Romania food market
- Leading distribution channels in the Romania Pasta and Noodles market
- Leading distribution channels by category in the Romania Pasta and Noodles market

Packaging
- Romania Pasta and Noodles market by type of packaging
- Romania Pasta and Noodles market by type of packaging closure/outer
- Romania Pasta and Noodles market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Romania Pasta and Noodles market
- Private label performance compare to national brands in the Romania Pasta and Noodles market
- Leading brands in the Romania Pasta and Noodles market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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