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  4. > Consumer and Market Insights: Pasta and Noodles Market in Denmark

Summary
The Danish consumer goods market is driven by growing GDP per capita and low income inequality. Of all the categories analysed, the Dried Pasta category is the market leader in both value and volume terms. It is also forecast to register the fastest growth during 2014-2019. The Dried Pasta and Dried and Instant Noodles categories will gain market share during 2014-2019.

Key Findings
- The Danish Pasta and Noodles market grew at a CAGR of 1.9% during 2009-2014 and is forecast to register higher growth at a CAGR of 2.1%, during 2014-2019.

- Of all the categories analysed, the Dried Pasta category is the leading value which accounted for 55.5% share and is also forecast to register the fastest growth in the Pasta and Noodles market .

- The Danish Private Label Pasta and Noodle products registered growth at a CAGR of 4.0%, during 2011-2014 and are gaining share from the branded products.

- Flexible Packaging was the most commonly used packaging material in the Danish Pasta and Noodles market and accounted for 78.2% share in 2014.

Synopsis
Canadean's Consumer and Market Insights report on the Pasta and Noodles Market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Pasta and Dried and Instant Noodles with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion .

Table Of Contents

Consumer and Market Insights: Pasta and Noodles Market in Denmark
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Denmark Pasta and Noodles market
- Historical and projected consumption in the Denmark Pasta and Noodles market
- Degree of trade up/down-trade in the Denmark Pasta and Noodles market
- Market volume of Denmark Pasta and Noodles by category
- Historical and project market value of Denmark Pasta and Noodles by category
- Winners and losers in the Denmark Pasta and Noodles market
- Average category level pricing in the Denmark Pasta and Noodles market
- Segment share of the category and change in market share in the Denmark Pasta and Noodles market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Denmark food market
- Leading distribution channels in the Denmark Pasta and Noodles market
- Leading distribution channels by category in the Denmark Pasta and Noodles market

Packaging
- Denmark Pasta and Noodles market by type of packaging
- Denmark Pasta and Noodles market by type of packaging closure/outer
- Denmark Pasta and Noodles market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Denmark Pasta and Noodles market
- Private label performance compare to national brands in the Denmark Pasta and Noodles market
- Leading brands in the Denmark Pasta and Noodles market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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