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Consumer and Market Insights: Soup Market in Brazil

  • October 2015
  • -
  • Canadean Ltd
  • -
  • 42 pages

Summary
The Brazilian Soup market is forecast to register higher growth during 2014-2019 compared to 2009-2014. Maggi, Knorr and Vono are the most popular brands in the Soup market.

Key Findings
- The Brazilian consumers prefer value for money Savory and Deli Food products

- The Brazilian Soup market is a highly competitive market led by international companies such as Campbell Soup Company, Nestle S.A. and Unilever Plc

- Penetration of private label products in the Brazilian Soup market is low while it grew at a higher CAGR than brands during 2011-2014

- The use of Bag/Sachet containers is forecast to register higher growth than other container types used in the Brazilian Soup market during 2014-2019

 - Hypermarkets and Supermarkets was the leading distribution channel for Soup products and accounted for more than three-fourth of the distribution share in 2014

Synopsis
Canadean's Consumer and Market Insights report on the Soup market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Soup Market in Brazil
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Brazil Soups market
- Historical and projected consumption in the Brazil Soups market
- Degree of trade up/down-trade in the Brazil Soups market
- Market volume of Brazil Soups by category
- Historical and project market value of Brazil Soups by category
- Winners and losers in the Brazil Soups market
- Average category level pricing in the Brazil Soups market
- Segment share of the category and change in market share in the Brazil Soups market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Brazil food market
- Leading distribution channels in the Brazil Soups market
- Leading distribution channels by category in the Brazil Soups market

Packaging
- Brazil Soups market by type of packaging
- Brazil Soups market by type of packaging closure/outer
- Brazil Soups market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Brazil Soups market
- Private label performance compare to national brands in the Brazil Soups market
- Leading brands in the Brazil Soups market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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