1. Market Research
  2. > Telecom Market Trends
  3. > OTT Communication Services : VoIP - IP Messaging - Social Networking: harm or opportunity for telcos?

This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned.

The VoIP market (such as Skype), the IP messaging market (such as WhatsApp), and a portion of the social networking advertising market (such as Facebook) make up the OTT communication market, and the dynamics of each of these market segments are examined.

The various business models that have appeared, and the recent trends of acquisitions in the market, are also analysed.

One of the key analyses in this report is the comparison with the telco communication market. The myth of 'OTTs taking away telco revenues' is scrutinised, together with the effectiveness of the responses available to telcos.

Table Of Contents

OTT Communication Services : VoIP - IP Messaging - Social Networking: harm or opportunity for telcos?
1. Executive Summary

2. Methodology and main concepts
2.1. General methodology of IDATE's reports
2.2. Main Concepts
2.2.1. VoIP (including video over IP)
2.2.2. IP messaging
2.2.3. Social networks
2.2.4. Business models

3. Communication markets
3.1. Overview
3.2. VoIP
3.2.1. Market size
3.2.2. Market structure / ecosystem
3.3. IP messaging
3.3.1. Market size
3.3.2. Market structure / ecosystem
3.4. Social networks
3.4.1. Market size
3.4.2. Market structure / ecosystem

4. OTT player strategies
4.1. Overview
4.1.1. Comparison of players
4.1.2. Aggregation of communication services by OTTs
4.2. Facebook
4.3. WhatsApp
4.4. Google
4.5. Microsoft
4.6. Apple
4.7. LINE
4.8. WeChat

5. Telco positioning
5.1. Why are the telcos concerned?
5.2. The main strategic reactions by the telcos
5.2.1. Prohibit OTT applications on the network
5.2.2. Bundling; unlimited or abundant packaged offers
5.2.3. Partnerships with OTT providers
5.2.4. Provision of telco-OTT
5.2.5. Participate in GSMA-led RCSe initiative
5.3. Other telco initiatives

6. Conclusion / strategic analysis
6.1. OTT communication has minimal impact on telco revenues
6.2. OTT communication services as part of the platform strategy
6.3. Various OTT strategies required to match country characteristics
6.3.1. Case study of Spain; the lesser-known impact of LINE in Spain
6.3.2. Case study of France; where the merits of IP messaging are seen as much less attractive
6.3.3. Mobile VoIP yet to see the same levels of penetration as messaging

Tables

Table 1: OTT communication services provided by OTTs
Table 2: Skype finances, 2007 to 2010 (pre-acquisition by Microsoft)

Figures

Figure 1: The WebRTC site, maintained by Google's Chrome team
Figure 2: OTT communication service business models and examples of adopters
Figure 3: OTT communication services market worldwide, 2012-2019
Figure 4: Regional shares of OTT communication service market, 2015 and 2019
Figure 5: Breakdown of global OTT communication market by segment, 2015 and 2019
Figure 6: OTT VoIP market worldwide, 2012-2019
Figure 7: Regional shares of VoIP market, 2015 and 2019
Figure 8: OTT IP messaging market worldwide, 2012-2019
Figure 9: Regional shares of IP messaging market, 2014 and 2019
Figure 10: Ranking of mobile messaging/chat apps, Q3 2014
Figure 11: Social networking communication market worldwide, 2012-2019
Figure 12: Regional shares of social networking communication market, 2015 and 2019
Figure 13: Leading social networks worldwide as of August 2015, by active monthly users
Figure 14: OTT communication service provider categories and examples
Figure 15: Video-calling option within Facebook Messenger
Figure 16: Voice and video calling through Facebook Messenger app
Figure 17: Messenger content tool platform
Figure 18: Messenger Business Chat
Figure 19: The WhatsApp application
Figure 20: WhatsApp voice-calling service
Figure 21: Google Hangout Website
Figure 22: Message displayed by Windows Live Messenger on download page
Figure 23: iOS8 iMessage allows easy voice messaging
Figure 24: Stickers available in the LINE app
Figure 25: Examples of LINE platform services
Figure 26: WeChat application
Figure 27: Main features of WeChat app
Figure 28: WeChat connection platform
Figure 29: The value flow with and without OTT communication providers
Figure 30: Orange 'Livebox Zen' STB offer, including fixed VoIP
Figure 31 : M6 Mobile (by Orange) with unlimited SMS and two hours free calling
Figure 32: WTF plans by Optimus in Portugal, with unlimited popular OTT communication access
Figure 33: TU Go, by Telefónica
Figure 34: TU Go for Web interface, by Telefónica
Figure 35: The Orange Libon communication app
Figure 36: Sosh (by Orange) tariffs which include the use of Libon
Figure 37: The appear.in browser-based service for video conversations
Figure 38: appear.in apps for iOS and Android phones
Figure 39: Skyway WebRTC platform
Figure 40: Scenarios with ATandT Enhanced WebRTC API
Figure 41: The Joyn service led by the GSMA
Figure 42: RCS Momentum Builds Globally as of November 2014
Figure 43: Deutsche Telekom RCS services
Figure 44: ATandT offer in unified communications
Figure 45: Key features of the Bobsled app by T-Mobile USA
Figure 46: The Swisscom telco-OTT iO app
Figure 47: The TIM Brazil telco-OTT 'blah' app
Figure 48: Verizon Messages app
Figure 49: Potential in communications areas
Figure 50: Total telco communication vs OTT communication revenues, 2012-2019
Figure 51: Breakdown of global OTT communication market by segment, 2015 and 2019
Figure 52: OTT communication services as part of a broader platform strategy
Figure 53: Stickers and games from WeChat
Figure 54: Medical retailer selling goods within WeChat
Figure 55: Penetration of IP messaging and dominant providers in 11 select countries
Figure 56: The original LINE character 'Moon' (left), and the Brazilian version (right)
Figure 57: Reasons for not using mobile VoIP

OTT players

- Alibaba
- Apple
- Facebook
- Google
- Kakao Talk
- LINE
- Microsoft
- Rakuten
- Skype
- Tango
- Viber
- WeChat
- WhatsApp

Telcos

- ATandT
- Deutsche Telekom
- Orange
- Telefónica
- TIM Brazil
- Swisscom
- Verizon
- Vodafone

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
The Communication services in Sub-Saharan Africa: trends and forecasts 2016–2021

The Communication services in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • August 2016
  • by Analysys Mason

This report provides an outlook on the mobile communication services market in the Sub-Saharan Africa (SSA) region, including country views for Ghana, Kenya, Nigeria and South Africa. It provides forecasts ...

The Communication services in Western Europe: trends and forecasts 2016–2021

The Communication services in Western Europe: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • August 2016
  • by Analysys Mason

This report provides an outlook on the mobile communication services market in Western Europe, including detailed data sets for sixteen individual countries. It provides forecasts for voice and messaging ...

Premium A2P and P2A Messaging Market by Application, Traffic, Messaging Platform, Industry, and Region - Global Forecast to 2021

Premium A2P and P2A Messaging Market by Application, Traffic, Messaging Platform, Industry, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • September 2016
  • by MarketsandMarkets

“Increased mobile marketing by marketers and application developers is driving the growth of the premium A2P and P2A messaging market” MarketsandMarkets: The premium A2P and P2A messaging market size ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.