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Event Management in South Africa 2016

  • July 2016
  • -
  • Who Owns Whom
  • -
  • 251 pages

The Events Management Industry: The Event Management industry contributed R74.9bn to the national economy and created 151,950 jobs in 2015. The Meetings, Incentives, Conventions and Exhibitions (MICE) segment has become one of the most important sectors for attracting foreign visitors and investment into the country, with 11.4% of foreign tourists coming to the country solely for MICE activity. The successful hosting of the International AIDS Conference (AIDS 2016) in Durban during July 2016, which attracted approximately 18,000 delegates and 1,000 journalists, clearly illustrates that South Africa has “reached maturity and competes globally with the very best.”


Investment into Infrastructure: Despite the challenging economic environment with 0% growth predicted for 2016, investment into event-specific infrastructure continues. The new Century City Conference Centre began operating in Cape Town in 2016 and the R832m expansion of the Cape Town International Conference Centre (CTICC) is due to be completed in 2017. New venues include Aquila, Lanzerac, Rustenburg International Convention Centre and Tshwane International Convention Centre while the Ticketpro Dome in Johannesburg recently added a new venue facility, The Blue Label Wing Conference and Events Venue.


A gateway to the rest of Africa: Companies see Africa as a unique and interesting destination and are attracted by Africa’s growing middle class. The continent is becoming more popular as a MICE venue and there are currently 123 African venues listed in the 2015/2016 Business Events Africa Guidebook. Role players view the South African market as a first step to expansion into the rest of Africa.


Report coverage: The report on the Events sector describes current conditions, South Africa’s appeal as a destination for event activity and factors influencing the success of the sector. The report profiles 95 companies including exhibition organisers, Thebe Reed and Fiera Milano Exhibitions Africa (FMEA), owner of The Good Food and Wine Show. Also profiled are conference organisers such as Spintelligent (Pty) Ltd and Scatterlings of Africa (Pty) Ltd, as well as public relations companies and equipment hire companies.

Table Of Contents

Event Management in South Africa 2016
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 11
4.1. Local 11
4.1.1. Corporate Actions 15
4.1.2. Regulations 15
4.1.3. Enterprise Development and Social Economic Development 17
4.2. Continental 17
4.3. International 20
5. INFLUENCING FACTORS 21
5.1. Economic Environment 21
5.2. Regulations 22
5.3. Expertise and Maturity of the Industry 23
5.4. South African National Convention Bureau 24
5.5. Labour 25
5.6. Technology, Research and Development (RandD) and Innovation 25
5.7. Sustainability 26
6. COMPETITION 27
6.1. Barriers to Entry 28
7. SWOT ANALYSIS 28
8. OUTLOOK 29
9. INDUSTRY ASSOCIATIONS 29
10. REFERENCES 31
10.1. Publications 31
10.2. Websites 31
COMPANY PROFILES - SPECIALIST EVENT MANAGEMENT COMPANIES 32
Big Concerts International (Pty) Ltd 32
Dreamcatcher Multi-Media CC 34
Euromoney Trading Ltd 36
Event Production Company (Pty) Ltd (The) 37
Kat Leisure (Pty) Ltd 38
Mega Works Trading Enterprise 200 (Pty) Ltd 40
MS Trust 41
Mushroom Productions CC 43
O'Mage (Pty) Ltd 45
Octagon Marketing (Pty) Ltd 47
Primedia (Pty) Ltd 49
Production Hub CC (The) 54
Sail Rights Commercialisation (Pty) Ltd 55
Showtime Management (Pty) Ltd 57
Top Media and Communications (Pty) Ltd 59
Trionum Entertainment (Pty) Ltd 61
VWV Group (Pty) Ltd 63
Witch and Wizard Productions CC (The) 65
Worldsport South Africa (Pty) Ltd 67
COMPANY PROFILES - PUBLIC RELATIONS COMPANIES 69
Atmosphere Communications (Pty) Ltd 69
Brunswick (South Africa) Ltd 72
Dlamini Weil Communications (Pty) Ltd 74
Fleishman-Hillard South Africa (Pty) Ltd 76
Hill and Knowlton Strategies (South Africa) (Pty) Ltd 78
Magna Carta Reputation Management Consultants (Pty) Ltd 80
MarcusBrewster CC 82
Meropa Communications (Pty) Ltd 84
Ogilvy and Mather South Africa (Pty) Ltd 86
Plato Communications CC 90
PR Worx CC 91
Source Public Relations CC (The) 93
Total Exposure (Pty) Ltd 95
COMPANY PROFILES - PROFESSIONAL CONFERENCE ORGANISERS 97
African Agenda (Pty) Ltd 97
Communications Firm (Pty) Ltd (The) 99
Conference Company (Pty) Ltd (The) 101
Conference Consultancy South Africa (Pty) Ltd 104
Eastern Sun Events CC 106
Forum Company (Pty) Ltd (The) 108
Magnette Event Management CC 110
Scatterlings of Africa (Pty) Ltd 112
Spintelligent (Pty) Ltd 115
Tourvest Holdings (Pty) Ltd 117
Travel With Flair (Pty) Ltd 120
Turners Conferences and Conventions (Pty) Ltd 123
COMPANY PROFILES - EXHIBITION ORGANISERS 126
Cape Town International Convention Centre Company (RF) SOC Ltd 126
Centeq Events CC 129
Conference Company (Pty) Ltd (The) 131
Dogan Exhibitions and Events (Pty) Ltd 134
Fiera Milano Exhibitions Africa (Pty) Ltd 136
Green Exhibition Services CC 138
Homemakers Expo (Pty) Ltd 140
Messe Muechen South Africa (Pty) Ltd 142
Ovation Destination Management Company (Pty) Ltd 144
SARCDA Trade Exhibitions (Pty) Ltd 146
South African Shows Messe Frankfurt (Pty) Ltd 148
Specialised Exhibitions (Pty) Ltd 150
T E Trade Events (Pty) Ltd 152
Terrapinn Ltd 153
Thebe Reed Exhibitions Group (Pty) Ltd 154
COMPANY PROFILES - EQUIPMENT HIRE COMPANIES 156
AV Systems CC 156
AVL Productions CC 158
Berman Hire CC 160
Charmal Four Trading CC 162
De-Jay Hiring (Pty) Ltd 164
Downing Event Hire CC 166
Dunn-Handley Stageworks CC 168
DWR Distribution (Pty) Ltd 169
Electrosonic S A (Pty) Ltd 171
FT Fogtech CC 173
G H Hire CC 175
Gearhouse South Africa (Pty) Ltd 177
GL Events South Africa (Pty) Ltd 179
Just Sets (SA) (Pty) Ltd 181
Kings Function Hire CC 183
Lucidity Technical Production Services (Pty) Ltd 185
M and M Hiring CC 186
Matrix Corporate and Theatre Sound CC 188
Mega Works Trading Enterprise 200 (Pty) Ltd 189
MJ Event Gear (Pty) Ltd 190
MS Trust 192
P en D Bemarking CC 194
Production Projects (Pty) Ltd 195
Prosound (Pty) Ltd 196
R P M Catering and Equipment Hire CC 198
Scan Display Solutions (Pty) Ltd 200
Selby's Productions CC 202
Star Hire International 204
Starburst Pyrotechnics Fireworks Displays CC 206
VWV Group (Pty) Ltd 207
COMPANY PROFILES - TOILET HIRE COMPANIES 209
B One Holdings (Pty) Ltd 209
Berman Hire CC 210
Bidvest Group Ltd (The) 212
Bloo-Loo Toilet Hire and Sales CC 226
Boland Toilet Services (Pty) Ltd 228
De-Jay Hiring (Pty) Ltd 230
Econoloo CC 232
Fancy Flush (Pty) Ltd 234
Imvuko Service and Supply CC 236
Star Hire International 237
Supreme-Sanitation (Pty) Ltd 239
Teloc Waste Management CC 240
Waco Africa (Pty) Ltd 242

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