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L'Oreal USA, Inc. - Strategic SWOT Analysis Review

  • March 2016
  • -
  • GlobalData
  • -
  • 20 pages

L'Oreal USA, Inc. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


L’Oreal USA, Inc. (L’Oreal), a subsidiary of L’Oreal Group, is a cosmetics manufacturing company that offers a wide range of consumer products, professional products and active cosmetics. Its product portfolio includes skincare, hair care, hair color, makeup, perfume, and fragrance products. The company markets its products under various brands including Dermablend, Diesel, Garnier, Giorgio Armani, Kerastase, La Roche-Posay, L'Oreal Paris, L'Oreal Professionnel, Maybelline New York, Mizani, Ralph Lauren Fragrances, Clarisonic, and others. L’Oreal performs research and development activities related to color cosmetics, hair care, skincare, and fragrance. The company operates manufacturing facilities at New Jersey, Kentucky, Arkansas, and Washington. L'oreal is headquartered in New York, the US.

L'Oreal USA, Inc. Key Recent Developments

Feb 23, 2016: L'Oreal USA Joins Department of Energy's Better Buildings, Better Plants Program

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table Of Contents

L'Oreal USA, Inc. - Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
L'Oreal USA, Inc. - Key Facts 4
L'Oreal USA, Inc. - Key Employees 5
L'Oreal USA, Inc. - Key Employee Biographies 6
L'Oreal USA, Inc. - Major Products and Services 7
L'Oreal USA, Inc. - History 9
L'Oreal USA, Inc. - Locations And Subsidiaries 11
Head Office 11
Other Locations and Subsidiaries 11
L'Oreal USA, Inc. - Key Manufacturing Facilities 12
Section 2 - Company Analysis 13
L'Oreal USA, Inc. - Business Description 13
L'Oreal USA, Inc. - SWOT Analysis 14
SWOT Analysis - Overview 14
L'Oreal USA, Inc. - Strengths 14
Strength - Brand Recognition 14
Strength - Operational Network 14
Strength - Focus on Innovation 14
L'Oreal USA, Inc. - Weaknesses 15
Weakness - Misleading Promotions 15
L'Oreal USA, Inc. - Opportunities 16
Opportunity - Growing Opportunities in E-Retailing 16
Opportunity - Growth Initiatives 16
Opportunity - Increase in Consumer Spending in the US 16
L'Oreal USA, Inc. - Threats 17
Threat - Change in Consumer Preferences 17
Threat - Highly Competitive Market 17
Threat - Rising Counterfeit Goods Market 17
L'Oreal USA, Inc. - Key Competitors 18
Section 3 - Company's Recent Developments 19
Feb 23, 2016: L'Oreal USA Joins Department of Energy's Better Buildings, Better Plants Program 19
Section 4 - Appendix 20
Methodology 20
About GlobalData 20
Contact Us 20
Disclaimer 20

List of Tables
L'Oreal USA, Inc., Key Facts 4
L'Oreal USA, Inc., Key Employees 5
L'Oreal USA, Inc., Key Employee Biographies 6
L'Oreal USA, Inc., Major Products and Services 7
L'Oreal USA, Inc., History 9
L'Oreal USA, Inc., Other Locations 11
L'Oreal USA, Inc., Key Manufacturing Facilities 12
L'Oreal USA, Inc., Key Competitors 18

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