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Global E-Marketer IT Spending 2015-2019

  • October 2015
  • -
  • Infiniti Research Limited
  • -
  • 66 pages

About e-marketer IT spending
The rapid growth of the Internet has made online platforms a popular choice for conducting business activities. The global Internet footprint has grown from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most developed regions have Internet penetration of more than 80%, while developing regions are also gradually picking up pace. This penetration of the Internet has led to increased investments in e-marketing, as it can enhance reach, flexibility, and accessibility to the target audience. The ability to customize ads as per the requirements of customers is one of the advantages of this media. For instance, Yahoo Search, AdWords, and Google AdSense are seen only on relevant web pages.
E-marketing also helps in generating customer data. Thus, e-marketers are aggressively spending on procuring software such as marketing automation tools, analytical tools such as web analytics, social media analytical tools, and mobile analytical tools to measure the ROI of their marketing initiatives and to customize ads to effectively reach the target audience. E-marketers are also investing in procuring consulting services, managed services, and custom application development services.
TechNavio's analysts forecast the global e-marketer IT spending market to grow at a CAGR of 12.48% over the period 2014-2019.
Covered in this report
In this report, Technavio covers the present scenario and growth prospects of the global e-marketer IT spending for 2015-2019. To calculate the overall market size, the report considers the sales of hardware, software, and services in e-marketing.
- Hardware includes storage, servers, PCs, and network equipment
- Software incudes licensing and subscription of marketing automation software and analytical tools
- Services include revenue generated through consulting services, custom application development services, and managed services
The report also presents the vendor landscape and a corresponding detailed analysis of the key leading vendors. We discuss the major drivers that influence the growth of the market, and the challenges faced by vendors and the market as a whole, as well as the key trends emerging in the market that will contribute to its growth during the forecast period.
TechNavio's report, Global E-marketer IT Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers APAC, the Americas, and EMEA. It covers the landscape of the global e-marketer IT spending market and its growth prospects in the coming years. The report also includes a discussion on the key vendors operating in this market.
Key regions
- Americas
- APAC
- EMEA
Key Vendors
- Hubspot
- IBM
- Marketo
- Microsoft
- Oracle
- Salesforce
Other prominent vendors
- Act-on
- Calliduscloud
- Optifinow
- Salesfusion
- SAP
Market driver
- Increasing demand for measuring efficacy of marketing initiatives
- For a full, detailed list, view our report
Market challenge
- Lack of integration
- For a full, detailed list, view our report
Market trend
- Emergence of mobile app-install ads
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Global E-Marketer IT Spending 2015-2019
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Market segmentation by product
PART 07: Geographical segmentation
Market segmentation by geography
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape

Key vendors
Other prominent vendors
PART 14: Key vendor analysis
HubSpot
IBM
Marketo
Microsoft
Oracle
Salesforce.com
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global e-marketer IT spending market 2014-2019 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global e-marketer IT spending market segmentation by product 2014
Exhibit 05: Global software spending by e-marketers 2014-2019 ($ billions)
Exhibit 06: Global hardware spending by e-marketers 2014-2019 ($ billions)
Exhibit 07: Global services spending by e-marketers 2014-2019 ($ billions)
Exhibit 08: Geographical segmentation of global e-marketer IT spending market 2014
Exhibit 09: Impact of drivers
Exhibit 10: Impact of drivers and challenges
Exhibit 11: HubSpot: Product categories
Exhibit 12: Marketo: Product segmentation 2014
Exhibit 13: Marketo: Business segmentation 2014 by revenue
Exhibit 14: Marketo: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 15: Marketo: Geographical segmentation by revenue 2014
Exhibit 16: Microsoft: Business segmentation 2014 by revenue
Exhibit 17: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 18: Microsoft: Geographical segmentation by revenue 2014
Exhibit 19: Business segmentation by revenue 2014
Exhibit 20: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 21: Geographical segmentation by revenue 2014
Exhibit 22: Salesforce.com: Business segmentation by revenue 2015
Exhibit 23: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 24: Salesforce.com: Geographical segmentation by revenue 2015

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