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Global B2C E-Commerce Market 2016

  • June 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 441 pages

Emerging markets lead world in B2C E-Commerce growth rates says new report from yStats.com

The emerging markets in Asia-Pacific and the Middle East and Africa are among the developing nations showing rapid recent growth yet retaining high potential for further adoption of B2C E-Commerce. With the growth of online retail in emerging markets adding to the substantial market size of the established markets, global sales are projected to pass one trillion US dollars this year, according to various sources cited in the yStats.com publication.

One of the keys to the rapid growth of online retail in emerging markets is Internet connectivity. The number of Internet users in Africa has grown at a 3 digit percentage rate, according to the yStats.com findings. There is still much room for upward growth as Internet penetration and online shopping adoption rates in Africa, Latin America and some emerging regions of Asia are far below those of the leading markets such as Germany, UK and South Korea.

The yStats.com publication also presents information about trends in B2C E-Commerce, such as M-Commerce, social media shopping, omnichannel shopping and online purchases across national borders. The leading products in online shopping around the globe as well as the leading online merchants are revealed. While there are local and regional leaders, the report names Amazon.com, Apple Inc. and JD.com as global leaders in direct B2C E-Commerce sales.


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Table Of Contents

Global B2C E-Commerce Market 2016
1.Management Summary
2. Global Developments
- B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion, and in % Share of Total Retail Sales, in 2014 - 2019f
- B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share of Total Retail Sales, 2014 and 2019f
- Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 and 2019f
- B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 and 2019f
- Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 and 2015
- Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
- Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019
- B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
- Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market Attractiveness, 2015
- Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
- Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in % of Population, 2014
- Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
- Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015
- Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
- Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
- Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October 2014
- Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 and Q4 2014
- Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 and Q4 2014
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
- Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
- Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
- Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Regional and Global Medians, May 2015
- Share of Online Shoppers Buying Products via Mobile, in %, 2014 and 2015
- Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
- Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 - 2020f
- Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
- Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
- Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone Users, 2014
- Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 and 2015
- Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
- Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age Groups, in %, August 2015
- Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers' Websites, by Global Average and Top 3 Countries, in %, August 2015
- Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
3.1.1.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, September 2015
3.1.1.2. Trends
- Mobile Shopper Penetration, in % of Smartphone Users, August 2014
- Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f
3.1.1.3. Sales and Shares
- B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
- B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2013 - 2019f
3.1.1.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
3.1.1.5. Products
- Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2014
3.1.1.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
3.1.1.7. Delivery
- Overview of B2C E-Commerce Delivery, October 2015
3.1.1.8. Players
- Top 15 Retail Websites, by Total Unique Visitors, in millions, October 2014
3.1.2. South Korea
3.1.2.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, September 2015
3.1.2.2. Trends
- Cross-Border E-Commerce Imports, in USD billion, 2013 and 2014
- M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 - Q1 2015
3.1.2.3. Sales and Shares
- B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
- B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2019f
3.1.2.4. Users and Shoppers
- Number of Internet Users and Penetration Rate, in millions and in % of Population, 2010 - 2014
- Online Shopper Penetration on Internet Users, by Gender and Age Group, in %, 2014
3.1.2.5. Products
- Breakdown of B2C and C2C E-Commerce Sales by Product Categories, in KRW trillion and in %, 2013, 2014 and H1 2015
3.1.2.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
3.1.2.7. Delivery
- Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
3.1.2.8. Players
- Overview of Top 10 Local E-Commerce Websites, by Website Rank, October 2015
3.1.3. Australia
3.1.3.1. Overview
- B2C E-Commerce Overview and International Comparisons, September 2015
3.1.3.2. Trends
- M-Commerce Sales, in AUD billion, 2014e and 2019f
- Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
3.1.3.3. Sales and Shares
- B2C E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2013 - 2018f
- B2C E-Commerce Share of Total Retail Sales, by Pure-Play, Multichannel and Total, July 2014 - July 2015
3.1.3.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Number of Online Shoppers, in millions, 2011 and 2014
3.1.3.5. Products
- Top Product Categories Purchased Online, by Four-Week Average Number of Buyers, in thousands, 2014
3.1.3.6. Payment
- Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults, 2008, 2011, 2014
3.1.3.7. Delivery
- Top 2 Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015
3.1.3.8. Players
- Top 10 Online Retail Websites, by Weekly Visits, in millions, September 2015
3.2. Emerging Markets
3.2.1. China
3.2.1.1. Overview
- B2C E-Commerce Overview and International Comparisons, September 2015
3.2.1.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
3.2.1.3. Sales and Shares
- B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
- B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
3.2.1.4. Users and Shoppers
- Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
- Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 - 2014 and June 2015
3.2.1.5. Products
- Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
3.2.1.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
3.2.1.7. Delivery
- Overview of B2C E-Commerce Delivery, September 2015
3.2.1.8. Players
- B2C E-Commerce Player Overview, September 2015
- B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
3.2.2. India
3.2.2.1. Overview
- B2C E-Commerce Overview and International Comparisons, September 2015
3.2.2.2. Trends
- B2C E-Commerce Trends Overview, September 2015
- M-Commerce Share of Total E-Commerce Sales, in %, 2014e and 2017f
- Forecasts of B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
3.2.2.3. Sales and Shares
- B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
3.2.2.4. Users and Shoppers
- Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
- Online Shopper Penetration, in % of Internet Users, 2014 and 2018f
3.2.2.5. Products
- Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
3.2.2.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
3.2.2.7. Delivery
- Overview of B2C E-Commerce Delivery, September 2015
3.2.2.8. Players
- B2C E-Commerce Player Overview, September 2015
- Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 and May 2015
3.2.3. Singapore
3.2.3.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015
3.2.3.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 and 2015e
3.2.3.3. Sales and Shares
- B2C E-Commerce Sales, in SGD million, 2013 and 2018f
- B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
3.2.3.4. Users and Shoppers
- Internet Penetration, in % of Households, 2010 - 2014
- Online Shopper Penetration, in % of Internet Users, 2009 - 2013
3.2.3.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2012 and 2013
3.2.3.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
3.2.3.7. Delivery
- Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.2.3.8. Players
- E-Commerce Player Overview, August 2015
- Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
3.2.4. Indonesia
3.2.4.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015
3.2.4.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
3.2.4.3. Sales and Shares
- B2C E-Commerce Sales, in USD million, 2009 and 2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
3.2.4.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
3.2.4.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2014
3.2.4.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015
3.2.4.7. Delivery
- Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014
3.2.4.8. Players
- E-Commerce Player Overview, August 2015
- E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
3.2.5. Thailand
3.2.5.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015
3.2.5.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015
3.2.5.3. Sales and Shares
- B2C E-Commerce Sales, in USD million, 2013 and 2018f
- B2C E-Commerce Share of Total Retail Sales, in %, 2013 and 2020f
3.2.5.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
3.2.5.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, May 2015
3.2.5.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.2.5.7. Delivery
- Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.2.5.8. Players
- E-Commerce Player Overview, August 2015
- Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
4. Europe
4.1. Advanced Markets
4.1.1. UK
4.1.1.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, February 2016
4.1.1.2. Trends
- Usage of Click-and-Collect Services, in % of Online Shoppers, 2012 and 2015
- M-Commerce Sales, by Device and Total, in GBP billion, in % Year-on-Year Change and in % Share of Total, 2014 - 2019f
4.1.1.3. Sales and Shares
- B2C E-Commerce Sales, in GBP billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2020f
- B2C E-Commerce of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
4.1.1.4. Users and Shoppers
- Penetration of Daily Internet Users, in % of Adult Population, 2011 - 2015
- Online Shopper Penetration, by Age Group and Gender, in % of Adults in the Respective Group, 2011-2015
4.1.1.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2014 and 2015
4.1.1.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
4.1.1.7. Delivery
- Breakdown of Delivery Time Expectations, by UK and Overseas Retailer, in % of Online Shoppers, March 2015
4.1.1.8. Players
- B2C E-Commerce Players Overview, February 2016
- Top 10 Retailers by B2C E-Commerce Sales, in GBP billion, FY 2014/2015
4.1.2. Germany
4.1.2.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, February 2016
4.1.2.2. Trends
- Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, August 2015
- Mobile Shopper Penetration, in % of Smartphone Users, by Age Group and Gender, 2013 - 2015
4.1.2.3. Sales and Shares
- B2C E-Commerce Sales, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2020f
- B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2018f
4.1.2.4. Users and Shoppers
- Number of Internet Users, by Gender, Age Group and Total, in millions, and Penetration, in % of Individuals in the Respective Group, Q1 2015
- Number of Online Shoppers, by Gender, Age Group and Total, in millions, and Penetration, in % of Internet Users in the Respective Group, Q1 2015
4.1.2.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, Q1 2015
4.1.2.6. Payment
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
4.1.2.7. Delivery
- Breakdown of Usage of Click and Collect and Same Day Delivery Service, in % of Internet Users, August 2015
4.1.2.8. Players
- Top 15 Online Shops, by Sales, in EUR million, 2014
4.1.3. France
4.1.3.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, February 2016
4.1.3.2. Trends
- M-Commerce Sales, in EUR billion, and in % Share of Total B2C E-Commerce Sales, 2015
- Research and Purchase Methods, by Digitally and In-Store, in % of Online Shoppers, September 2015
4.1.3.3. Sales and Shares
- B2C E-Commerce Sales, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2018f
- B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates and Forecasts, 2013 - 2018f
4.1.3.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2011-2015
- Online Shopper Penetration, in % of Internet Users, 2011-2015
4.1.3.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2015
4.1.3.6. Payment
- Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 and H1 2015
4.1.3.7. Delivery
- Delivery Methods Used in Online Shopping, in % of Online Shoppers, June 2014 and June 2015
4.1.3.8. Players
- Top 15 E-Commerce Websites, by Average Monthly Unique Visitors, in thousands, Q3 2015
4.1.4. Spain
4.1.4.1. Overview
- B2C E-Commerce Overview and International Comparisons, February 2016
4.1.4.2. Trends
- Value of E-Commerce Import Transactions, in EUR million, by Transactions with the EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014 and H1 2015
- Devices Used for Online Shopping, in % of Online Shoppers, 2014 and 2015
4.1.4.3. Sales and Shares
- B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2010-2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2015e and 2019f
4.1.4.4. Users and Shoppers
- Number of Internet Users, in millions, 2013-2015
- Breakdown of Online Shoppers, by Age and Gender, in % and in millions, 2015
4.1.4.5. Products
- Products Purchased Online, in % of Online Shoppers, 12 Months to November 2015
4.1.4.6. Payment
- Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
4.1.4.7. Delivery
- Breakdown of Willingness to Pay for Fast Delivery, in % Online Shoppers, May 2015
4.1.4.8. Players
- Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015
4.1.5. Italy
4.1.5.1. Overview
- B2C E-Commerce Overview and International Comparisons, February 2016
4.1.5.2. Trends
- M-Commerce Share of Total E-Commerce Sales, in %, 2014 and 2017f
- Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 - 2015e
4.1.5.3. Sales and Shares
- B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2011-2015e
- B2C E-Commerce Share of Total Retail Sales, in %, 2015e
4.1.5.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2011-2015
- Online Shopper Penetration, in % of Internet Users, 2011-2015
4.1.5.5. Products
- B2C E-Commerce Sales Breakdown, by Product Categories, in EUR billion and in %, 2015e
4.1.5.6. Payment
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
4.1.5.7. Delivery
- Breakdown of Delivery Methods Preferred in Online Shopping, in % of Online Shoppers, 2014
4.1.5.8. Players
- Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, February 2016
4.2. Emerging Markets
4.2.1. Russia
4.2.1.1. Overview
- B2C E-Commerce Overview and International Comparisons, December 2015
4.2.1.2. Trends
- B2C E-Commerce Trends Overview, December 2015
- Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 and 2014
4.2.1.3. Sales and Shares
- B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
- B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
4.2.1.4. Users and Shoppers
- Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
- Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
4.2.1.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2013 and 2014
4.2.1.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
4.2.1.7. Delivery
- Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 and 2014
4.2.1.8. Players
- B2C E-Commerce Players Overview, December 2015
- Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015
4.2.2. Poland
4.2.2.1. Overview
- B2C E-Commerce Overview and International Comparison, January 2016
4.2.2.2. Trends
- M-Commerce Sales, in PLN billion, 2014 and 2015e
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
4.2.2.3. Sales and Shares
- B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f
- B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f
4.2.2.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2015
- Online Shopper Penetration, in % of Individuals, 2011 - 2015
4.2.2.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2014 and 2015
4.2.2.6. Payment
- Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
4.2.2.7. Delivery
- Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
4.2.2.8. Players
- E-Commerce Player Overview, December 2015
- Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015
4.2.3. Turkey
4.2.3.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, March 2016
4.2.3.2. Trends
- M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
- Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
4.2.3.3. Sales and Shares
- B2C E-Commerce Sales, in TRY billion, 2013-2016f
- B2C E-Commerce Share of Total Retail Sales, in %, 2014 and 2015e
4.2.3.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2015
- Online Shopper Penetration, in % of Internet Users, 2011 - 2015
4.2.3.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
4.2.3.6. Payment
- Breakdown of Payment Methods Used in Online Shopping, in %, 2014
4.2.3.7. Delivery
- Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
4.2.3.8. Players
- B2C E-Commerce Players Overview, March 2016
- Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014

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ref:plp2016

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