1. Market Research
  2. > Beverage Market Trends
  3. > Drivers of premiumization in alcoholic drinks

Summary
This interactive model identifies the alcoholic beverage attributes that consumers are most willing to pay a premium for. The underlying data is sourced from Datamonitor's 2013 Consumer Survey which includes responses from nearly consumers across 23 countries.


Synopsis
- Premiumization is an important trend in alcoholic drinks. This interactive model highlights benefits which consumers are willing to pay a premium for.

- Filters such as country, age group and gender can be used to view responses for consumer groups that are most relevant to users' target market.

Reasons To Buy
- Do wine drinkers attach more value to natural ingredients or health benefits?

- What are Australian drinkers most likely to pay more for when purchasing alcoholic drinks?

- Are women more likely than men to pay a premium for locally produced alcoholic drinks?

- Which age group is most likely to pay more for higher alcohol content?

Key Highlights
Datamonitor surveyed alcoholic beverage consumers across 23 countries globally: Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, the Netherlands, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Turkey, UAE, UK and US.

Cider drinkers are most likely to pay a premium for alcoholic drinks produced locally, while spirits drinkers are the segment most likely to pay more for a special occasion.

Data provided in easy-to-use tables in Excel

Table Of Contents

Drivers of premiumization in alcoholic drinks

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Alcoholic Drinks Packaging Market Research Report 2017

Global Alcoholic Drinks Packaging Market Research Report 2017

  • $ 2850
  • Industry report
  • January 2017
  • by 9Dimen Research

Alcoholic Drinks Packaging Report by Material, Application, and Geography – Global Forecast to 2021 is a professional and in-depth research report on the world's major regional market conditions, focusing ...

Global and Chinese Alcoholic Beverage Packaging Industry, 2016 Market Research Report

Global and Chinese Alcoholic Beverage Packaging Industry, 2016 Market Research Report

  • $ 2800
  • Industry report
  • December 2016
  • by Prof Research

The ’Global and Chinese Alcoholic Beverage Packaging Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Alcoholic Beverage Packaging ...

Beer Market in Europe 2016-2020

Beer Market in Europe 2016-2020

  • $ 2500
  • Industry report
  • December 2016
  • by Infiniti Research Limited

About Beer Beer is an integral part of Europe's heritage. Europe is the world's second largest beer producer. In terms of revenue, the beer market in Europe is growing at a CAGR of 1.49%. In terms of volume, ...

Europe: Alcoholic Beverages Market

November 2016 $ 1979

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.