1. Market Research
  2. > Food Market Trends
  3. > Marketing To Families With Kids Part 1: New Strategies in Targeting Mothers

Summary
The report is part of a three-part series on marketing to families with children. It considers the factors determining how mothers shop for groceries, their roles as being responsible for nutrition and safety and as gatekeepers between kids and branding messages, and their own personal requirements and pressures. It evaluates the best strategies that can be adopted for success in each area.


Synopsis
- Identify how the attitudes of mothers on key lifestyle and attitude questions differ from those of women in general.

- Understand the extent to which mothers remain the key gatekeepers when marketing to families and children.

- Evaluate the difference in attitudes between mothers in conventional families, divorcees/widows, and single mothers.

- Understand the increasing complexity and risk associated with using traditional marketing styles to target new mothers and pregnant women.

- Analyze the impact of new technology and media platforms on the way in which marketers can reach mothers.

Reasons To Buy
- How are household sizes, family sizes, and the ages of mothers changing worldwide over time?

- How do values driving purchasing decisions differ between mothers and non-mothers, and between mothers in different family types?

- To what extent do mothers believe that sex equality exists in modern relationships, and to what extent is this belief justified?

- How are the platforms and media that marketers can use to target mothers changing?

- Do mothers trust consumer goods companies to do the best for their families?

Key Highlights
In Brazil, 64% of households contain at least one child; in Germany, the figure is just 23%. The median head of household in the developing world is shopping for a family including children, whereas the median head of household in a high income country is not. Clearly, this makes an enormous difference to living and shopping arrangements.

Women with children at home are more likely to believe that the sexes are treated equally (39%) than not (35%), whereas women without children at home are far more likely to believe that they continue to be treated unequally (41% not equal versus 30% equal).

78% of UK mothers with children at home owned a smartphone in 2013, compared to 39% of the overall population, while in the US the figure was 65%. This is reflected in the significant amounts of time that mothers spend networking and shopping online.

Table Of Contents

Marketing To Families With Kids Part 1: New Strategies in Targeting Mothers

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts

World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dried vegetables ...

World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts

World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for frozen ...

World Juice Market to 2021 - Market Size, Development, and Forecasts

World Juice Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Juice Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in the world. ...


Download Unlimited Documents from Trusted Public Sources

Food Industry in the US

  • March 2017
    8 pages
  • Food  

  • United States  

View report >

Meat And Poultry Statistics in the US

  • March 2017
    23 pages
  • Beef  

    Poultry  

    Meat  

  • United States  

    North America  

    Mexico  

View report >

Dairy Products Forecast Statistics in New Zealand

  • March 2017
  • Dairy Products  

  • New Zealand  

View report >

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.