1. Market Research
  2. > Food Market Trends
  3. > New Strategies in Building Profitable Brand Extensions

Summary
The report identifies and categorizes different brand extension possibilities, and highlights key examples of success and failure in each area. The content matches up brand extensions with consumer trends with a view to identifying the most important factors, both overall and within specific categories, that determine the success or failure of a brand extension.


Synopsis
- Understand how to manage the balance between cannibalizing existing sales, versus stretching the brand too far.

- Identify occasions to extend your brand to target a new audience, and those when is it more beneficial to target existing customers.

- Learn how to extend a brand into different price points without damaging consumer perceptions of its value.

- Learn from multiple brand extension examples, both successes and failures. Understand the determining factors.

- Identify undeveloped/undifferentiated categories where your brand could be at a significant advantage.

Reasons To Buy
- What is the difference between brand extensions and line extensions, and which strategy is appropriate for which products and audiences?

- What are the most important consumer-level trends to bear in mind when considering how to create effective brand extensions?

- Is co-branding with another player an effective way to gain equity when a brand is being launched in a different category?

- How can the use of brand extensions give companies an advantage when moving into a new or emerging category?

- How can marketers avoid “delusions of brandeur” and ensure that they only extend into products which are appropriate for their range?

Key Highlights
The priority when creating brand extensions is to ensure both that existing bonds between consumers and a brand drive extra revenue or at least margin, and that a brand's emotional bonds with consumers are deepened.

Consumers no longer solely want a product, they want an experience - whether this relates to their experience in everyday shopping, or to a confectionery or alcohol product enjoyed as a treat. Brands can and should take advantage of this demand.

While cannibalization is generally seen as a bad thing, it is sometimes inherent to launching a brand extension that takes share from competitors - and in any case, if you can cannibalize your old product with a more profitable one, that is an improvement on the status quo.

Table Of Contents

New Strategies in Building Profitable Brand Extensions

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts

World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dried vegetables ...

World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts

World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for frozen ...

World Juice Market to 2021 - Market Size, Development, and Forecasts

World Juice Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Juice Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in the world. ...


Download Unlimited Documents from Trusted Public Sources

Food Industry in the US

  • March 2017
    8 pages
  • Food  

  • United States  

View report >

Meat And Poultry Statistics in the US

  • March 2017
    23 pages
  • Beef  

    Poultry  

    Meat  

  • United States  

    North America  

    Mexico  

View report >

Dairy Products Forecast Statistics in New Zealand

  • March 2017
  • Dairy Products  

  • New Zealand  

View report >

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.