1. Market Research
  2. > Food Market Trends
  3. > Strategies for Managing Food and Drink Flavor Portfolios

Strategies for Managing Food and Drink Flavor Portfolios

  • July 2015
  • -
  • Canadean Ltd
  • -
  • 100 pages

Summary
To build up the case for the "how to" guide, this report reviews strategies and techniques for flavor range optimization. Flavor portfolio evaluations and case studies are applied to specific categories and product lines, and the learnings generalized to the larger food and drink sector as possible. Likely future trends and opportunities with respect to flavor portfolios are also presented.


Synopsis
- Understand current thinking and practice with respect to applicable business models and the factors affecting choice of a flavor portfolio.

- Assess a selection of marketing and consumer research techniques and tools that can be used to manage and optimize flavor portfolios.

- Through case studies, examine the strategies used for range development and optimization in several categories and product lines.

- Consider future trends and opportunities with respect to flavor portfolios.

Reasons To Buy
- What are the main opportunities and major limitations with respect to flavor portfolios for food and drink products?

- How can a product line appeal to a range of consumer segments through its flavor range?

- What are the main factors that affect portfolio choice and what are the implications of each?

- What are the differences in flavor ranges between larger players and smaller or more innovative manufacturers within a category?

- What are the options with respect to number of flavor variants, combination of flavors to offer, and when to introduce and discontinue flavors?

Key Highlights
A general rule is that the number of variants in a flavor portfolio should be the amount necessary to establish reach and meet the needs of enough consumer segments to make the line profitable, but without starting to cannibalize the core flavors or impact negatively on profits because of excessive operational costs.

In general, newer flavors are chosen to coincide with global events, general food and drink trends, and ingredient and health trends. Newer flavors chosen by the larger players create fun and diversity within the product line, whereas completely new entrants may offer flavors that are disruptive to the category.

Online food and drink shopping is already a major channel. The Boston Consulting Group (2013) has predicted that the online grocery market will reach $100bn by 2018. Therefore it is logical to assume that many product lines will start to use more flavor extensions and to increase their reach to a wider range of consumer segments.

Table Of Contents

Strategies for Managing Food and Drink Flavor Portfolios

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Markets for Food Processing and Food Packaging Equipment

Global Markets for Food Processing and Food Packaging Equipment

  • $ 6650
  • Industry report
  • September 2016
  • by BCC Research

Use this report to: - Measure and forecast the overall market and all important segments, and to provide an overview of the current and future characteristics of the global market. - Analyze the strength ...

Global Markets for Flavors and Fragrances

Global Markets for Flavors and Fragrances

  • $ 6650
  • Industry report
  • December 2016
  • by BCC Research

Use this report to: - Identify the factors driving and restraining the market for flavors and fragrances. - Analyze flavors and fragrances market trends and opportunities. - Receive information about ...

Consumer and Market Insights: Confectionery in China

Consumer and Market Insights: Confectionery in China

  • $ 6320
  • Industry report
  • October 2016
  • by Canadean Ltd

Summary The Chinese Confectionery market has seen large and constant growth in recent years as consumers increasingly turn away from traditional sweets and instead purchase more Western-style Confectionery ...


Download Unlimited Documents from Trusted Public Sources

Fruit And Vegetable Industry in the US

  • January 2017
    3 pages
  • Fruit And Veget...  

    Dry Pea  

  • United States  

View report >

Milk Industry in Canada

  • January 2017
    4 pages
  • Milk  

  • Canada  

    North America  

View report >

Food Forecast Statistics in India

  • January 2017
    8 pages
  • Food  

    Crude Oil  

  • India  

View report >

Food Market

1 day ago

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.