1. Market Research
  2. > Home and Office Goods
  3. > Home Goods
  4. > Household Products Market Trends

Fresh and Natural Trends in Household Cleaning and Laundry Care

  • July 2015
  • 29 pages
  • GlobalData
Report ID: 3350925

Summary

Search Inside

Summary
Understanding the importance of Canadean Consumer's Fresh andamp; Natural TrendSights sub-trend is vital for household cleaning and laundry care brands wanting to capitalize on a core consumer concern.


Synopsis
- Consumer insight analysis covering 25 countries highlights the key attitudes and behaviors driving "fresh" and "natural" household products.

- Numerous innovation examples throughout the brief showcase the best-in-class "fresh" and "natural" concepts from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent micro-trends in this field.

Reasons To Buy
- How does Canadean Consumer's Fresh andamp; Natural sub-trend apply specifically to household cleaning and laundry care?

- Where is innovation occurring within the Fresh andamp; Natural sub-trend and what does it look like?

- How can big name brands engage with both mainstream and niche consumer audiences, as interest in natural gains ground?

Key Highlights
Movement towards "natural" innovation has been driven by consumers creating at-home solutions to their concern over highly chemical products. Supported by social sharing sites like Pinterest and Tumblr, this organic growth has been supported by the household cleaning industry, with relevant packaged innovation that brings trust to the trend.

In household cleaning and laundry, the Fresh andamp; Natural sub-trend of Canadean Consumer's TrendSights represents the point where consumer demand for fresh, sensory indulgence meets their desire for a "cleaner," more natural way of living.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Aroma Chemicals Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • April 2017
  • by Transparency Market Research

Global Aroma Chemicals Market: Overview Aroma chemicals belong to a group of molecules which are used in fragrance ingredients. They comprise of artificial, natural identical, and natural molecules. Around ...

TrendSights Analysis: Socio-Demographic Change

  • $ 3450
  • Industry report
  • November 2016
  • by GlobalData

TrendSights Analysis: Socio-Demographic Change Summary Demographics, and all of our specific needs and wants associated with them, are a source of innovation, opportunity, and threat. As populations grow, ...

Laundry Care Products Markets in China

  • $ 4000
  • Industry report
  • March 2017
  • by Asia Market Information & Development Company

China’s demand for Laundry Care Products has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed ...

Home Care In Malaysia

March 2017 $ 2423

Home Care In Cameroon

April 2017 $ 2423

Home Care In Italy

April 2017 $ 2423

Download Unlimited Documents from Trusted Public Sources

Global Air Freshener Overview - Forecast

  • May 2017
    5 pages
  • Air Freshener  

  • World  

    North America  

    Asia  

View report >

Household Products Markets in the US - Forecast

  • April 2017
    2 pages
  • Household Produ...  

  • United States  

    World  

View report >

Cleaning Product Markets in the US

  • February 2017
    4 pages
  • Cleaning Produc...  

  • United States  

View report >

Related Market Segments :

Household Care
Household Cleaning

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.