1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Spirits Market Trends
  5. > Flavor Appeal in Vodka

Flavor Appeal in Vodka

  • August 2015
  • -
  • GlobalData
  • -
  • 16 pages

Summary

Table of Contents

Search Inside

Summary
This report provides an understanding of the most appealing flavor types within the vodka category and outlines consumer preferences for individual flavors in this market. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional and demographic-specific nuances using insight from Canadean Consumer's 2015 Q2 global survey.


Synopsis
- Includes proprietary data from Canadean Consumer's 2015 Q2 global survey.

- Offers a "deep dive" into demographic and regional nuances in flavor preferences for vodka products.

- Provides inspiration from product examples that showcase best-in-class flavor innovations in vodka.

- Delivers insight into the appeal of individual flavors within popular flavor groups in the vodka category.

Reasons To Buy
- Which flavor type in vodka is the most appealing to consumers?

- Which countries and demographics present opportunities for flavor innovation in vodka products?

- What factors encourage trial of new vodka flavor variants? Does this vary by age?

- How does the appeal of individual flavors stack up against each other within a flavor type?

Key Highlights
Unusually, consumers aged 35-54 are the most experimental audience overall - typically experimental customers are younger. This is perhaps due to greater exposure to alternative flavor combinations historically.

The market is showing interest in novel iterations of favored products; for example, introducing basil to strawberry vodka, or pea to mint vodka. These more savory offerings align with wider cocktail trends and allow consumers to be creative with their alcoholic beverages at home.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Global Vodka (Spirits) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Vodka (Spirits) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 12995
  • Industry report
  • March 2017
  • by GlobalData

Global Vodka (Spirits) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Vodka (Spirits) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics" is a broad ...

Vodka (Spirits) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

Vodka (Spirits) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 8995
  • Industry report
  • March 2017
  • by GlobalData

Vodka (Spirits) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Vodka (Spirits) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics" is ...

Vodka (Spirits) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

Vodka (Spirits) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 4995
  • Industry report
  • March 2017
  • by GlobalData

Vodka (Spirits) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Vodka (Spirits) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast ...


Download Unlimited Documents from Trusted Public Sources

Spirits Markets in the US

  • March 2017
    8 pages
  • Spirits  

    Crop Production  

  • United States  

View report >

Beverage Industry in Europe

  • March 2017
    9 pages
  • Beverage  

  • Europe  

View report >

Wine Industry in the US

  • March 2017
    65 pages
  • Whisky  

    Wine  

  • United States  

View report >

Related Market Segments :

Vodka
Fruit

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.