1. Market Research
  2. > Beverage
  3. > Alcoholic Drink Market Trends
  4. > TrendSights: Private Label Evolution

TrendSights: Private Label Evolution

  • September 2014
  • -
  • GlobalData
  • -
  • 80 pages

Summary

Table of Contents

Search Inside

Summary
Private label evolution is marked by increasing sentiment towards the perceived quality of private labels (PLs), and how this relates to their branded counterparts. A key component behind this changing attitude is the shift in PL focus from a budget proposition to one of value, which has in turn translated into an emphasis on on-trend innovation, taking the value concept to a different extreme.


Synopsis
- Identify 14 innovation platforms, from concept formulation to marketing strategy, to further the development of PLs, or to counter them.

- Access a unique blend of consumer and innovation insight to understand how product and marketing innovations can more effectively convey value.

Reasons To Buy
- What is private label evolution? What is driving - and inhibiting - the development of PLs?

- Do attitudes towards PLs differ by sector? How important is value and image in each of the major FMCG sectors?

- What are retailers doing to highlight their PL offerings, and is this only reflected in packaging innovations?

Key Highlights
PLs are becoming destination brands: 50% of consumers say that the quality and range of products, and availability of PLs is the key factor in them deciding where to shop, creating an opportunity for retailers to differentiate themselves. This is only set to rise if the current rate of private label evolution and innovation continues.

PLs now answer numerous consumer demands, and in some categories innovate ahead of brands, or offer niche products targeted at specific consumer needs. There is still room for PLs to evolve further, however, particularly in categories currently seeing lower-than-average consumer sentiment.

Private label, PLs, private label evolution, Tesco, Walmart, Trader Joe's, innovation, value, perception, retail, premiumization, tiering, emerging markets, compare to, co-branding, endorsement, stigma, green, market first, functionality, wellness, social media.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Alcoholic Drinks Packaging Market  - By Material, Products Type, Products, Geography, Trends, Forecast - (2017 - 2022)

Global Alcoholic Drinks Packaging Market - By Material, Products Type, Products, Geography, Trends, Forecast - (2017 - 2022)

  • $ 4250
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

Alcoholic drinks consumption is witnessing high growth and is directly influencing the alcoholic drinks packaging market. Alcoholic drinks packaging market continues to witness high growth with Increase ...

Global Alcoholic Beverage Market - Growth, Trends and Forecasts (2017 - 2022)

Global Alcoholic Beverage Market - Growth, Trends and Forecasts (2017 - 2022)

  • $ 4250
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

Drinks which contain more than 0.5% of ethanol are said to be alcoholic drinks. Alcoholic drinks are prepared by a process known as fermentation. The global alcoholic market is estimated to reach USD XX ...

North America Alcoholic Drinks Packaging Market  - By Primary Material, Alcoholic Products, Product type, Country, Trends, Forecasts - (2017 - 2022)

North America Alcoholic Drinks Packaging Market - By Primary Material, Alcoholic Products, Product type, Country, Trends, Forecasts - (2017 - 2022)

  • $ 3850
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

The North America alcoholic drinks market is growing in size and with improving economic activity and increased disposable income, alcoholic drinks consumption will rise, impacting the alcoholic drinks ...


Download Unlimited Documents from Trusted Public Sources

Alcoholic Drink Markets in the US and India

  • April 2017
    13 pages
  • Alcoholic Drink  

    Beer  

  • United States  

    India  

    Ireland  

View report >

Alcoholic Drink Markets in the US - Forecast

  • April 2017
    7 pages
  • Alcoholic Drink  

  • United States  

View report >

Alcoholic Drink Industry in Europe - Forecast

  • April 2017
    3 pages
  • Alcoholic Drink  

    Retail  

  • Europe  

    World  

    United States  

View report >

Related Market Segments :

Alcoholic Drink
Food

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.