1. Market Research
  2. > Food Market Trends
  3. > TrendSights: Moderation and Avoidance

TrendSights: Moderation and Avoidance

  • June 2014
  • -
  • Canadean Ltd
  • -
  • 100 pages

Summary
Consumers are highly motivated to seek out products that promote healthy lifestyles or help to manage pre-existing health conditions, as well as actively avoid those that they believe have a negative influence on their general health. This presents significant opportunity for FMCG brands to target these consumers with innovative products that align with their personal needs and preferences.


Synopsis
- Offers unique insight into consumer motivations for avoiding and restricting their consumption of certain products and/or ingredients.

- Understand the differences between forced and chosen moderation or avoidance, and how this impacts different categories.

- Contains key innovation examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, and tobacco.

- Key topics explored include food villains, portion control, allergen-free foods, and anti-smoking aids.

Reasons To Buy
- How does Moderation andamp; Avoidance fit into Canadean Consumer's overall TrendSights framework?

- What does the Moderation andamp; Avoidance sub-trend mean for core product and marketing innovation in my sector?

- What are the underlying motivations underpinning consumer preferences for "free-from" foods?

- How does the Moderation andamp; Avoidance sub-trend apply to categories other than food and drinks?

Key Highlights
Consumers seek gluten-free products for a multitude of reasons. For example, 45% of consumers avoiding gluten are actively trying to lose weight.

Half of global consumers are concerned about dust in their house. This is important given that dust is one of the leading causes of allergies. Household care products should thus offer targeted allergen reducing benefits.

Table Of Contents

TrendSights: Moderation and Avoidance

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Global Markets for Food Processing and Food Packaging Equipment

Global Markets for Food Processing and Food Packaging Equipment

  • $ 6650
  • Industry report
  • September 2016
  • by BCC Research

Use this report to: - Measure and forecast the overall market and all important segments, and to provide an overview of the current and future characteristics of the global market. - Analyze the strength ...

Consumer and Market Insights: Meat in Germany

Consumer and Market Insights: Meat in Germany

  • $ 6320
  • Industry report
  • December 2016
  • by Canadean Ltd

Summary Consumer and Market Insights: Meat Market in Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends ...

Consumer and Market Insights: Meat in India

Consumer and Market Insights: Meat in India

  • $ 6320
  • Industry report
  • November 2016
  • by Canadean Ltd

Summary Consumer and Market Insights: Meat Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving ...

Packaged Food In Thailand

November 2016 $ 6521

Download Unlimited Documents from Trusted Public Sources

Fish Industry in Denmark

  • January 2017
    247 pages
  • Fish  

    Fish Farming  

    Aquaculture  

  • Denmark  

    Europe  

View report >

Fruit Industry in Egypt and Ethiopia

  • January 2017
    24 pages
  • Fruit  

  • Egypt  

    Ethiopia  

View report >

Milk Industry in Canada

  • January 2017
    4 pages
  • Milk  

  • Canada  

    North America  

View report >

Food Market

2 days ago

Global Milk Supply

2 days ago

Related Market Segments :

Food
Beverage

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.