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ForeSights: Intolerance to Specific Types of Sugar

  • November 2014
  • -
  • GlobalData
  • -
  • 18 pages

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Summary
This ForeSights report was compiled according to Canadean's ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in fast-moving consumer goods.


Synopsis
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

- Understand how new concepts and ideas fit into - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.

Reasons To Buy
- What types of sugar are most likely to cause sensitivity or intolerance issues?

- Understanding the digestion process is crucial to grasping sugar intolerance. Where in the body does sugar intolerance tend to occur?

- How are fructose and irritable bowel syndrome linked?

- FODMAPs are a class of fermentable, short-chain carbohydrates that are poorly absorbed in the small intestine. What foods are rich in FODMAPs?

- How are packaged food marketers beginning to address the issue of sugar intolerance?

Key Highlights
Food sensitivity has exploded as a consumer concern, with substances like gluten being linked with negative health issues. The spotlight is now turning to sugar as medical research points to a class of fermentable sugars commonly found in foods called FODMAPs as a possible cause of issues including flatulence, bloating, and diarrhea.

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