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ForeSights: Gourmet Emergency Rations

  • June 2014
  • -
  • GlobalData
  • -
  • 9 pages

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Summary
This report was compiled according to Canadean's ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in fast-moving consumer goods.


Synopsis
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

- Understand how new concepts and ideas fit into - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.

Reasons To Buy
- What are gourmet emergency rations?

- Why do modern consumers want gourmet emergency rations, and how do they differ from traditional rations?

- Are there any current issues making consumers inclined to make preparations in case of an emergency?

- What opportunities are there for gourmet emergency rations apart from potential emergencies?

Key Highlights
In markets where natural disasters occur, consumers will appreciate products that continue to tap into their need for great taste, even if they purchase such products purely out of precaution.

Gourmet emergency rations can be versatile, having applicability not only in cases of emergency but also during leisure activities, such as camping and mountain climbing.

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ref:plp2014

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