1. Market Research
  2. > Food
  3. > Fruit and Vegetable Market Trends
  4. > Opportunities for Kale

Opportunities for Kale

  • June 2015
  • -
  • GlobalData
  • -
  • 34 pages

Summary

Table of Contents

Search Inside

Summary
Kale is an on-trend "superfood" ingredient purported to have numerous benefits for health and beauty. This research identifies consumer perceptions of kale in terms of how healthy they perceive it to be and how effective they think it would be in beauty/grooming products. The research helps identify key consumer groups to target, and suggests ways to reach these consumers.


Synopsis
- Access unique consumer insight to understand how consumers perceive kale as an ingredient, in terms of health and effectiveness.

- Understand who the key target consumer groups for kale-based innovation are, and explore suggested marketing platforms to target them.

- Explore best-in-class examples of kale-based innovation from across the FMCG space.

- Identify which of Canadean Consumer's TrendSights sub-trends the kale trend aligns most closely to.

Reasons To Buy
- What are the benefits associated with kale?

- How healthy do consumers perceive kale to be, and how effective do they think it can be in beauty/grooming products?

- Who are the key target consumer groups for kale-based innovation and how can their needs be met?

- What opportunities does the kale trend present for manufacturers from across the FMCG space?

Key Highlights
Globally, 73% of consumers are familiar with kale as an ingredient. Furthermore, well over half (57%) believe it to have a positive impact on health, and 41% believe it can be effective in beauty/grooming products.

Consumers' willingness to experiment, desire for natural ingredients, and preference for food over medicine are among the drivers of the kale trend.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Vegetables Industry Forecasts - China Focus

Vegetables Industry Forecasts - China Focus

  • $ 1800
  • Industry report
  • February 2017
  • by Asia Market Information & Development Company

This study focuses on China’s Vegetables industry forecasts. In the two past decades, the industry has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising ...

Vegetables Markets in China

Vegetables Markets in China

  • $ 4000
  • Industry report
  • February 2017
  • by Asia Market Information & Development Company

China’s demand for Vegetables has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which ...

Analysis of Fruits and Vegetables sector in Mexico: Detailed analysis on fruits and vegetables along-with production , consumption, import and export data for the sector. (2017 - 2022)

Analysis of Fruits and Vegetables sector in Mexico: Detailed analysis on fruits and vegetables along-with production , consumption, import and export data for the sector. (2017 - 2022)

  • $ 2850
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

Important tropical crops are fruits such as bananas, pineapples, mangos and cacao. Vanilla is still also grown, which is native to Mexico. As of the early 21st century, the rural workforce is still significant ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.