1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Next-Generation Marketing in Emerging Markets

  • March 2015
  • 45 pages
  • GlobalData
Report ID: 3351319

Summary

Search Inside

Summary
Emerging markets (EMs) are increasingly embracing digital communication technologies, with many consumers incorporating them into their daily lives to at least the same degree as their developed market peers. This report discusses the key trends shaping the opportunity for FMCG businesses to make use of this continuing revolution in the means of connection with consumers.


Synopsis
- Develop an understanding of key digital channels in EMs and who their consumers are.

- Develop a clear picture of the opportunities and challenges that digital channels present for FMCG growth in EMs.

- Outlines key strategies for leveraging the digital opportunity to grow FMCG sales in EMs.

Reasons To Buy
- What are the key digital channels and why are they important?

- What are the challenges that stand in the way of successful utilization of digital marketing in EMs?

- Who are EM digital consumers and what are their needs?

- How have brands achieved success in targeting EM digital consumers?

Key Highlights
"Next-generation" digital channels are becoming an important means of connecting with EM consumers. As a consequence, preconceptions about the level of sophistication in EMs must be challenged vigorously and marketing approaches updated.

Personal media, particularly in the form of mobile phones, is becoming part of everyday life for vast numbers of EM consumers. This is fueling an unprecedented degree of connectivity between consumers, and between consumers and brands.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Middle East and North Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

This report provides: - an interim update of our 5-year forecast of more than 175 mobile and fixed KPIs for the Middle East and North Africa, as a whole and for 12 key countries, which was previously published ...

Developed Asia–Pacific telecoms market: interim forecast report 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Telecoms retail revenue in developed Asia–Pacific will grow at a CAGR of 0.6% from 2015 to 2021 when it will reach USD178 billion." Mobile handset data, IoT, fixed broadband and IPTV revenue will continue ...

Emerging Asia–Pacific telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Telecoms retail revenue for emerging Asia–Pacific will increase at a CAGR of 3.9% from 2015 to reach USD347 billion in 2021." Revenue for voice (mobile and fixed) and messaging will continue to decline, ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.