1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Next-Generation Marketing in Emerging Markets

Next-Generation Marketing in Emerging Markets

  • March 2015
  • -
  • Canadean Ltd
  • -
  • 45 pages

Summary
Emerging markets (EMs) are increasingly embracing digital communication technologies, with many consumers incorporating them into their daily lives to at least the same degree as their developed market peers. This report discusses the key trends shaping the opportunity for FMCG businesses to make use of this continuing revolution in the means of connection with consumers.


Synopsis
- Develop an understanding of key digital channels in EMs and who their consumers are.

- Develop a clear picture of the opportunities and challenges that digital channels present for FMCG growth in EMs.

- Outlines key strategies for leveraging the digital opportunity to grow FMCG sales in EMs.

Reasons To Buy
- What are the key digital channels and why are they important?

- What are the challenges that stand in the way of successful utilization of digital marketing in EMs?

- Who are EM digital consumers and what are their needs?

- How have brands achieved success in targeting EM digital consumers?

Key Highlights
"Next-generation" digital channels are becoming an important means of connecting with EM consumers. As a consequence, preconceptions about the level of sophistication in EMs must be challenged vigorously and marketing approaches updated.

Personal media, particularly in the form of mobile phones, is becoming part of everyday life for vast numbers of EM consumers. This is fueling an unprecedented degree of connectivity between consumers, and between consumers and brands.

Table Of Contents

Next-Generation Marketing in Emerging Markets

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Indoor Location-based Search and Advertising Market 2016-2020

Global Indoor Location-based Search and Advertising Market 2016-2020

  • $ 2500
  • Industry report
  • November 2016
  • by Infiniti Research Limited

About Location-Based Search and Advertising Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based ...

Global Marketing Resource Management Market 2016-2020

Global Marketing Resource Management Market 2016-2020

  • $ 2500
  • Industry report
  • October 2016
  • by Infiniti Research Limited

About Marketing Resource Management MRM software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, ...

Global Mobile and Web Event Analytics Market 2016-2020

Global Mobile and Web Event Analytics Market 2016-2020

  • $ 2500
  • Industry report
  • October 2016
  • by Infiniti Research Limited

About Mobile Analytics Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.