1. Market Research
  2. > Personal Care
  3. > Cosmetics Market Trends

The Evolution and Future of Multifunctional Beauty Innovation

  • April 2015
  • 34 pages
  • GlobalData
Report ID: 3351322

Summary

Table of Contents

Search Inside

Summary
While the concept of multifunctional is not new, the explosion in popularity of alphabet products (BB, CC creams) has resulted in renewed interest with all-in-one innovations and highlighted the evolution of multifunctional solutions beyond "two-in-one" products and towards more complex, cross-category innovation featuring up to 15 different benefits.


Synopsis
- Gain an understanding of what is driving the multifunctional trend, including convenience, value for money, and simplicity.

- Offers insight into the latest trends in multifunctional innovation and opportunities going forward.

- Provides insight based on results from Canadean Consumer's latest surveys, including the 2014 Q4 survey.

Reasons To Buy
- What are the key drivers influencing the multifunctional beauty space?

- How do perceptions of multifunctional innovation differ by age, gender, and region?

- Going forward, what are some of the potential opportunities and key considerations for future multifunctional innovation?

Key Highlights
While the alphabet trend has rapidly established itself as a key innovation approach within today's multifunctional beauty innovation, brands are continuing to rejuvenate and refresh this segment through the expansion of the alphabet marketing tool, new packaging approaches, and expanding alphabet innovation beyond skin-targeted categories.

Despite the popularity of multifunctional, efficacy perceptions remain relatively low compared to other benefits such as value and convenience. While this can be seen as a threat, it also represents an opportunity for brands to enhance efficacy credentials such as through the use of active ingredients.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Shampoo (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 15995
  • Industry report
  • March 2017
  • by GlobalData

Global Shampoo (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Shampoo (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics" is ...

Global Styling Agents (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 15995
  • Industry report
  • March 2017
  • by GlobalData

Global Styling Agents (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Styling Agents (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Global Face Make-Up (Make-Up) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 15995
  • Industry report
  • March 2017
  • by GlobalData

Global Face Make-Up (Make-Up) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Face Make-Up (Make-Up) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics" ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.