1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Body Care
  5. > Skin Care Market Trends
  6. > Beauty Trends and Innovations in Africa

Beauty Trends and Innovations in Africa

  • January 2015
  • -
  • Canadean Ltd
  • -
  • 28 pages

Summary
With an increasing proportion of middle-class consumers and a significant preference for international beauty brands, Africa is emerging as a lucrative target market for global beauty players. To ensure success, brands need to offer beauty products tailored to specific needs of local consumers. It is therefore vital to understand the influential trends and product launches shaping this industry.


Synopsis
- Consumer survey insight and analysis cover four countries in Africa, highlighting the attitudes and behaviors driving purchases of beauty products.

- Examples of interesting beauty product launches in Africa and worldwide, as well as issues relevant to the African market.

Reasons To Buy
- What are the key trends influencing the African beauty market?

- Which product categories have been the focus of recent beauty product innovations?

- Going forward, what are some of the potential opportunities and key considerations for international brands to succeed in the continent?

Key Highlights
According to Canadean Consumer's 2014 survey, around three quarters of women in Nigeria, Ghana, South Africa and Angola attribute high levels of importance to looks and appearance.

Consumers in Africa generally express a strong preference for (and have greater trust in) global brands, driven by greater affordability and an aspirational desire to follow Western trends. This has been recognized by some of global beauty giants as creating significant expansion opportunities particularly in skincare and cosmetics.

Table Of Contents

Beauty Trends and Innovations in Africa

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global UV Filter Market for Personal Care Products

Global UV Filter Market for Personal Care Products

  • $ 4850
  • Industry report
  • December 2016
  • by Lucintel

Opportunities identified by UV filter type (organic, inorganic), by UV filter ingredient type (EHMC, BMBM, ZNO, TiO2, OCR, HMS, others], transportation), by UV filter application type (skin care, hai ...

Global Sun Care Product Market Research Report 2016

Global Sun Care Product Market Research Report 2016

  • $ 2850
  • Industry report
  • December 2016
  • by 9Dimen Research

2016 Global Sun Care Product Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Sun Care Product industry, focusing on the main regions ...

Global Sunscreen Cream Market Research Report 2016

Global Sunscreen Cream Market Research Report 2016

  • $ 2850
  • Industry report
  • December 2016
  • by 9Dimen Research

2016 Global Sunscreen Cream Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Sunscreen Cream industry, focusing on the main regions ...


Download Unlimited Documents from Trusted Public Sources

Sun Care Statistics in Norway

  • November 2016
    12 pages
  • Sun Care  

    Oncology  

  • Norway  

View report >

Global Skin Care Industry

  • November 2016
    38 pages
  • Skin Care  

  • World  

    North America  

View report >

Skin Care Markets in Taiwan

  • August 2016
    6 pages
  • Skin Care  

  • Taiwan  

View report >

Sun Care Markets

10 months ago

Spice Industry

15 days ago

Related Market Segments :

Sun Care
Skin Lightening
Personal Care

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.