1. Market Research
  2. > Food Market Trends
  3. > Beyond South Africa: Insights Into the African Consumer

Beyond South Africa: Insights Into the African Consumer

  • January 2015
  • -
  • GlobalData
  • -
  • 37 pages

Summary
This report looks beyond South Africa to uncover consumer insight from the "next generation" of emerging African markets - Nigeria, Ghana, Angola, Egypt, and Morocco - by using data from Canadean Consumer's emerging markets survey of 2014. It also highlights category-specific insight across all major FMCG sectors.


Synopsis
- Offers unique insight into consumers in five key emerging African markets.

- Provides insight based on results from Canadean Consumer's emerging markets survey of 2014.

- Explores key topics, including profiling African shoppers, assessing how Africans shop, and discovering their local versus foreign brand preferences.

Reasons To Buy
- To what extent do men and women personally shop for food, non-alcoholic and alcoholic drinks, personal care, laundry and household cleaning products?

- What are the key factors driving Africans' store choices?

- How do Africans' local versus international brand preferences vary by country and category?

Key Highlights
African men are more likely to buy food and drink products, while shopping for personal care, beauty, laundry, and household cleaning products is mostly done by women.

Young adults aged 18-24 are most likely to shop in market stalls in comparison to other age cohorts. Products targeting this demographic must be made available in these outlets in order to succeed.

Table Of Contents

Beyond South Africa: Insights Into the African Consumer

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Consumer and Market Insights: Meat in the UK

Consumer and Market Insights: Meat in the UK

  • $ 6320
  • Industry report
  • November 2016
  • by GlobalData

Summary Consumer and Market Insights: Meat Market in the UK provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends ...

Consumer and Market Insights: Meat in India

Consumer and Market Insights: Meat in India

  • $ 6320
  • Industry report
  • November 2016
  • by GlobalData

Summary Consumer and Market Insights: Meat Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving ...

Consumer and Market Insights: Meat in Germany

Consumer and Market Insights: Meat in Germany

  • $ 6320
  • Industry report
  • December 2016
  • by GlobalData

Summary Consumer and Market Insights: Meat Market in Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends ...

Packaged Food In Kenya

January 2017 $ 6521

Packaged Food In South Africa

February 2017 $ 6521

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.