1. Market Research
  2. > Manufacturing
  3. > Cleaning Compound Market Trends
  4. > The Challenge at the Bottom of the Pyramid

The Challenge at the Bottom of the Pyramid

  • July 2014
  • -
  • Canadean Ltd
  • -
  • 44 pages

Summary
The "bottom of the pyramid" (BOP) is a term used commonly in relation to the world's poorest, who make up a majority share of the world's population. It is a term that has been used extensively and with some excitement attached to it within the business world, eager to explore growth opportunities outside of the largely saturated consumer markets of the developed world.


Synopsis
- Develop an understanding of what the BOP is and who its consumers are.

- Develop a clear picture of what challenges and threats exist to BOP targeting and how that could influence decision-making over entering the market.

- Understand the factors behind the success (or failure) of brands targeting the BOP.

Reasons To Buy
- What is the BOP and why is it important?

- What are the challenges that stand in the way of BOP success?

- Who are BOP consumers and what are their needs?

- What have brands achieved success in targeting BOP consumers and how have they done that?

Key Highlights
Evidence, and years of critical analysis of the concept, has credibly challenged the idea of a seemingly endless opportunity at the BOP. This does not mean that the BOP should be avoided; on the contrary, it is still a growing market with untapped potential compared to the world's relatively saturated developed markets.

Segmenting consumers by income alone will not guarantee success. It is a blunt instrument. It is essential to have a fully nuanced understanding of the particular circumstances of BOP sub-groups and how that shapes their propensity to be, and capabilities as, consumers.

Table Of Contents

The Challenge at the Bottom of the Pyramid

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Agricultural Disinfectant Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Agricultural Disinfectant Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • November 2016
  • by Transparency Market Research

Agricultural Disinfectant Market: Overview Agricultural Disinfectants are the most important component that primarily are used for crop and livestock protection. These agricultural disinfectants are categorized ...

Antistatic Agents Market by Product Type, End-Use Industry, Polymer Type, Region - Global Forecast to 2021

Antistatic Agents Market by Product Type, End-Use Industry, Polymer Type, Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • October 2016
  • by MarketsandMarkets

The antistatic agents market is projected to reach USD 631.2 million by 2021, at a CAGR of 5.3% between 2016 and 2021. Rising population, rapid urbanization, and rising disposable income are the main factors ...

Infection Control Market by Disinfection Products, Sterilization Products, End User - Global Forecast to 2021

Infection Control Market by Disinfection Products, Sterilization Products, End User - Global Forecast to 2021

  • $ 5650
  • Industry report
  • October 2016
  • by MarketsandMarkets

The “Infection Control Market [Disinfection (Disinfectant, Disinfectors, Endoscope Reprocessors, Wipes, Face Masks) Sterilization (Steam Sterilization, Ethylene Oxide, VHP, E-beam, Contract Services) ...

Surfactants Markets In China

January 2017 $ 4000

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.