1. Market Research
  2. > Food
  3. > Cereal Products
  4. > Bakery and Pastry Market Trends
  5. > Failure Case Study: Starbucks La Boulange - the Risks of Buying into the Artisanal Marketplace

Summary
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores why Starbucks closed the San-Francisco-based artisanal bakery and café chain La Boulange only three years after its acquisition. It examines the strategic challenges faced and what lessons can be learned.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Starbucks La Boulange considered an interesting case of failure?

- What consumer insight underpins the failure of Starbucks La Boulange?

- Which consumer trends has Starbucks failed to capitalize on?

- What can I learn from La Boulange's failure to provide a sustainable business model within Starbucks' wider business?

Key Highlights
The decision to close La Boulange may make sense, as may the leveraging of the brand via Starbucks' normal store chain. However, buying in intellectual property like recipes and a brand name may not actually be a magic bullet to gain brand credibility and more favor among consumers. In fact, it may alienate them further.

Consumers increasingly want and support artisanal, locally produced items. Major businesses have latched onto this interest, inspiring ongoing acquisitions to buy into the zeitgeist. However, this raises consumer cynicism about the motivations of corporate actors, and the likely impact upon the acquired businesses.

Table Of Contents

Failure Case Study: Starbucks La Boulange - the Risks of Buying into the Artisanal Marketplace

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Baking Ingredients Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Baking Ingredients Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • December 2016
  • by Transparency Market Research

Global Baking Ingredients Market: Overview The report covers the analysis and forecast of the baking ingredients market on a global and regional level. The study provides historic data of 2015 along with ...

Frozen Bakery Products Market by Type, Distribution Channel, and Technology - Global Forecast to 2022

Frozen Bakery Products Market by Type, Distribution Channel, and Technology - Global Forecast to 2022

  • $ 5650
  • Industry report
  • December 2016
  • by MarketsandMarkets

“Frozen bakery products market is projected to grow at a CAGR of 7.9% from 2016 to 2022.” The frozen bakery products market is projected to reach USD 23.48 billion by 2022 at a CAGR of 7.9% from 2016. ...

Bakery Equipments: Global Market Intelligence (2011-2020)

Bakery Equipments: Global Market Intelligence (2011-2020)

  • $ 4675
  • Industry report
  • November 2016
  • by Sprout Intelligence

REPORT OBJECTIVES The report “Bakery Equipments: Global Market Intelligence (2011-2020)” provides market intelligence on the different market segments, based on type, application, and geography. Market ...

Bakery Products Markets In China

January 2017 $ 4000

Global Bakery And Cereals Report

November 2016 $ 3450

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.