1. Market Research
  2. > Food
  3. > Cereal Based Products Market Trends
  4. > Success Case Study: Nissin Cup Noodles Tom Yum Kung - Offering Authentic yet Trendy Flavor to Savvy Consumers

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Nissin Food Products has successfully captured a trendy Thai flavor and launched it for consumers in Japan.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Nissin Cup Noodles' tom yum kung considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends have these product innovations capitalized on?

- What can I learn from the success of Nissin Cup Noodles' tom yum kung?

Key Highlights
Nissin Cup Noodles' tom yum kung instant soup noodles feature an authentic Thai flavor, with the recipe having been developed by Nissin Food Products and its subsidiary in Thailand to present an authentic yet timely "rich and creamy" tom yum kung flavor to Japanese consumers.

Nissin's case demonstrates that multinational manufacturers can take advantage of their broad culture to identify opportunities to leverage their resources and internationalize flavors.

Table Of Contents

Success Case Study: Nissin Cup Noodles Tom Yum Kung - Offering Authentic yet Trendy Flavor to Savvy Consumers

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Baking Ingredients Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Baking Ingredients Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • December 2016
  • by Transparency Market Research

Global Baking Ingredients Market: Overview The report covers the analysis and forecast of the baking ingredients market on a global and regional level. The study provides historic data of 2015 along with ...

Feed Yeast Market by Type, Livestock, Form, and Region - Global forecast to 2022

Feed Yeast Market by Type, Livestock, Form, and Region - Global forecast to 2022

  • $ 5650
  • Industry report
  • October 2016
  • by MarketsandMarkets

"Feed yeast market projected to grow at a CAGR of 8.21% during the forecast period” The feed yeast market is projected to grow at a CAGR of 8.21% from 2016, to reach USD 602.8 million by 2022. The market ...

Frozen Bakery Products Market by Type, Distribution Channel, and Technology - Global Forecast to 2022

Frozen Bakery Products Market by Type, Distribution Channel, and Technology - Global Forecast to 2022

  • $ 5650
  • Industry report
  • December 2016
  • by MarketsandMarkets

“Frozen bakery products market is projected to grow at a CAGR of 7.9% from 2016 to 2022.” The frozen bakery products market is projected to reach USD 23.48 billion by 2022 at a CAGR of 7.9% from 2016. ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.