1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Beer Market Trends
  5. > Success Case Study: Bavaria 0.0% Lager - Overcoming Cultural and Religious Barriers

Success Case Study: Bavaria 0.0% Lager - Overcoming Cultural and Religious Barriers

  • April 2015
  • -
  • GlobalData
  • -
  • 17 pages

Summary

Table of Contents

Search Inside

Summary
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores how Bavaria 0.0% has successfully built a wide global presence taking advantage of rising acceptance of and interest in non-alcoholic beers as a high quality alternative to alcoholic equivalents.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Bavaria 0.0% considered an interesting case of success?

- What consumer insight underpins the ongoing success of Bavaria 0.0%?

- Which consumer trends has Bavaria 0.0% capitalized on?

- What can I learn from Bavaria 0.0%'s successful approach to establishing a profitable share within an old but recently empowered category?

Key Highlights
Present in 120 countries, Bavaria 0.0% has achieved very wide representation. It benefits from a high level of brand recognition, based on both the brewery's alcoholic beer and as a non-alcoholic brand. The latter is a point of distinction that chimes well with prevailing trends in Western markets and the rising opportunity in Muslim regions.

Genuinely zero alcohol content makes beer accessible to those previously religiously or culturally precluded from consuming it. It also makes it accessible as a genuine alternative to alcoholic beer in markets where alcohol consumption is moderating through changing societal values, complex lifestyles, and diversifying consumption occasions.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Craft Beer Market Analysis By Distribution (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), By Country (U.S., Germany, Australia, Japan), And Segment Forecasts, 2014 - 2025

Craft Beer Market Analysis By Distribution (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), By Country (U.S., Germany, Australia, Japan), And Segment Forecasts, 2014 - 2025

  • $ 4950
  • Industry report
  • February 2017
  • by Grand View Research

The global craft beer market is expected to reach USD 502.9 billion by 2025, according to a new report by Grand View Research, Inc. The market is expected to witness substantial growth over the forecast ...

Opportunity in the Indian Beer Market - 2017

Opportunity in the Indian Beer Market - 2017

  • $ 4500
  • Industry report
  • March 2017
  • by Feedback Business Consulting

This report provides insight into the current market scenario, structure and practices. In depth market scenario includes: - Current market size estimate - Revenues by players - Top 5 Companies - Market ...

Global Beer Market - Growth Trends and Forecasts (2017 - 2022)

Global Beer Market - Growth Trends and Forecasts (2017 - 2022)

  • $ 4250
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

Market Insights Beer is considered as the most cherished and leading alcoholic drink, globally. Beer accounts for 74.58% of the global alcoholic drinks market share. India, China, the USA, Brazil, Russia, ...

Beer Markets In China

March 2017 $ 4000

Download Unlimited Documents from Trusted Public Sources

Alcoholic Drink Markets in the US and India

  • April 2017
    13 pages
  • Alcoholic Drink  

    Beer  

  • United States  

    India  

    Ireland  

View report >

Beer Markets in the US

  • April 2017
    10 pages
  • Beer  

    Craft Beer  

    Brewery  

  • United States  

View report >

Beer Markets in Mexico and Antarctica

  • April 2017
  • Mexico  

    Antarctica  

View report >

Craft Beer Industry

12 days ago

Craft Beer Industry

12 days ago

Beer Supply

16 days ago

Brewery Markets

19 days ago

Related Market Segments :

Beer
Lager

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.