1. Market Research
  2. > Food Market Trends

Success Case Study: Kiddylicious Baby Snacks - Leaving the Copycats Behind

  • April 2015
  • 13 pages
  • GlobalData
Report ID: 3351357

Summary

Table of Contents

Search Inside

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Kiddylicious identified a gap in the market for healthy snacks targeting babies and young children.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Kiddylicious considered an interesting case of success?

- What consumer insight underpins this success?

- What can I learn from the success of Kiddylicious?

Key Highlights
Initially launching as a frozen baby food food brand, Kiddylicious eventually found success by diversifying into snacks for babies and toddlers, after identifying a significant gap in the market.

In the UK, baby snacks is the second largest, and fastest-growing, baby food sub-category, with value predicted to increase 3% per year between 2014 and 2019.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Packaged Fruit Snacks Market 2017-2021

  • $ 3500
  • Industry report
  • February 2017
  • by Infiniti Research Limited

About Packaged Dried Fruits and Fruit Snacks The global packaged fruit snacks market is driven by the growing preference for healthier snacking options across the globe and by the increasing number of ...

Dried Fruit Market in Armenia to 2021 - Market Size, Development, and Forecasts

  • $ 652
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report Dried Fruit Market in Armenia to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dried fruits in ...

Dried Fruit Market in Belgium to 2021 - Market Size, Development, and Forecasts

  • $ 652
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report Dried Fruit Market in Belgium to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dried fruits in ...


Download Unlimited Documents from Trusted Public Sources

Chocolate Markets in Denmark

  • May 2017
    6 pages
  • Chocolate  

  • Denmark  

    Europe  

View report >

Food Markets in the US

  • May 2017
  • Healthy Snack  

    Snack Food  

    Food  

  • United States  

View report >

Fruit And Vegetable Markets in the US - Forecast

  • May 2017
    22 pages
  • Fruit And Veget...  

    Tropical Fruit  

  • United States  

    Jordan  

View report >

Food Industry

23 days ago

Related Market Segments :

Healthy Snack
Baby Food

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.