Table of Contents
Coors Light Summer Brew incorporated a new summer-themed packaging design that reinforced the product's refreshing qualities. After strong seasonal sales the radler-inspired beer, which is infused with a blend of "natural" citrus flavors, will return in 2015 as Coors Light Citrus Radler.
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Reasons To Buy
- Why is Coors Light Summer Brew considered an interesting case?
- What consumer insights, and broader industry context, underpin the launch strategy?
- What can I learn and apply from the brand concept?
- How will the popular radler segment evolve going forward?
Radler-inspired beers are popular elsewhere and neatly reinforced Coors Light's brand equity in "Rocky Mountain cold refreshment." Additionally, seasonally relevant brand extensions add credibility to new flavors.
Brewers leveraging the reassurance of trusted brands with gender-neutral, radler-themed extensions is likely to continue.
Get Industry Insights. Simply.
Talk to Ahmad
+1 718 618 4302
This report by Beverage Marketing Corp. READY TO GO. This global beer industry research report from Beverage Marketing Corporation charts the latest developments, with data on volume by country, continent, ...
The global craft beer market is expected to reach USD 502.9 billion by 2025, according to a new report by Grand View Research, Inc. The market is expected to witness substantial growth over the forecast ...
This report provides insight into the current market scenario, structure and practices. In depth market scenario includes: - Current market size estimate - Revenues by players - Top 5 Companies - Market ...