1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Body Care Market Trends
  5. > Success Case Study: Dr. Bronner's Magic Soaps - Building a Healthy and Ethical Bargain Positioning

Summary
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. The study explores how Dr. Bronner's Magic Soap has maintained its leading status with an emphasis on value-for-money in "natural"/ethical products, which are often premiumized offerings.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Dr. Bronner's Magic Soap considered an interesting case of success?

- What consumer insight underpins the ongoing success of Dr. Bronner's Magic Soap?

- Which consumer trends has Dr. Bronner capitalized on?

- What can I learn from the company's successful approach to establishing a profitable niche within the "natural"/ethical product market?

- What might the future of cleaning look like?

Key Highlights
Promising multiple usages across personal care, household care and pet care, Dr. Bronner's Magic Soap aims to provide a "one soap cleans all" approach in maintaining personal and household hygiene. Such positioning is highly tempting to value-seekers who are turned off by other "natural"/ethical products that are priced higher for fewer usages.

Its ability to serve as a "soap ingredient" encourages consumers to experiment and co-create an "end-product" of their choice, fitting into the DIY recipe trend in "natural" personal/household care, as well as answering the demand for individualization and "made-for-me" products.

Table Of Contents

Success Case Study: Dr. Bronner's Magic Soaps - Building a Healthy and Ethical Bargain Positioning

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global and Chinese Soap of Fatty Acid Potassium (SFP) Industry, 2016 Market Research Report

Global and Chinese Soap of Fatty Acid Potassium (SFP) Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Soap of Fatty Acid Potassium (SFP) Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Soap of Fatty Acid Potassium ...

Global and Chinese Soap-Based Cleanser Industry, 2016 Market Research Report

Global and Chinese Soap-Based Cleanser Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Soap-Based Cleanser Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Soap-Based Cleanser industry with a focus ...

Global and Chinese Potassium soap Industry, 2016 Market Research Report

Global and Chinese Potassium soap Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Potassium soap Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Potassium soap industry with a focus on the ...


Download Unlimited Documents from Trusted Public Sources

Soap Demand in the US

  • November 2016
  • Soap  

    Bath And Shower  

  • United States  

View report >

Global Skin Care Industry

  • November 2016
    38 pages
  • Skin Care  

  • World  

    North America  

View report >

Global Body Care Markets

  • October 2016
    4 pages
  • Body Care  

  • World  

    Japan  

View report >

Soap Markets In Asia

4 months ago

Soap Market

5 months ago

Related Market Segments :

Soap

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.