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Success Case Study: Hampton Creek - Disrupting the Food Industry with Plant Proteins

  • March 2015
  • -
  • GlobalData
  • -
  • 28 pages

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Summary
Hampton Creek - because of its meticulous use of food technology to drive innovation - is a disruptive player in the FMCG market. Commercializing a food that functions like an egg, but comes from the Canadian yellow pea (and not chickens) was an FMCG industry first.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Hampton Creek considered an interesting case?

- What consumer insight underpins the Californian start-up's success to date?

- What can I learn and apply from the brand concept?

- How might Hampton Creek represent a new direction for food production and consumption?

Key Highlights
Hampton has captured the interest of billionaire investors whose wealth and profile has propelled company growth.

Hampton makes compelling superiority claims around taste, health, cost, and sustainability. All are underpinned by its proprietary tech-based approach to Randamp;D that promises better outcomes than modern food production.

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