1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Body Care Market Trends
  5. > Success Case Study: Lion Ban Sweat Block - Personalization Attracts Japanese Females

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Lion Corporation successfully meets its antiperspirant to consumers' specific needs in Japan.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Lion Ban Sweat Block considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends have these product innovations capitalized on?

- What can I learn from the success of Lion Ban Sweat Block?

Key Highlights
Lion Ban Sweat Block is an antiperspirant that focuses on the prevention of sweat marks on clothes, and sold 2.5 million bottles within five months of the launch as it responds to a specific concern of female consumers.

Although armpit sweating and sweat marks are among the biggest concerns among Japanese females, no variant from any major antiperspirant brand previously positioned itself as a sweat mark solution in Japan, allowing the product to stand out in the category.

Table Of Contents

Success Case Study: Lion Ban Sweat Block - Personalization Attracts Japanese Females

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Anti-Perspirants & Deodorants (Personal Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Anti-Perspirants & Deodorants (Personal Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 15995
  • Industry report
  • March 2017
  • by GlobalData

Global Anti-Perspirants & Deodorants (Personal Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Anti-Perspirants & Deodorants (Personal Hygiene) Market - Outlook ...

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 10995
  • Industry report
  • March 2017
  • by GlobalData

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Anti-Perspirants & Deodorants (Personal Hygiene) Market in Europe ...

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 7995
  • Industry report
  • March 2017
  • by GlobalData

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Anti-Perspirants & Deodorants (Personal Hygiene) Market in ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.