1. Market Research
  2. > Seafood Market Trends

Failure Case Study: Birds Eye Salmon Fish Fingers - Where Tradition Overcomes Experimentation

  • March 2015
  • 12 pages
  • GlobalData
Report ID: 3351372

Summary

Search Inside

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Birds Eye failed to find the right brand message to attract British consumers.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why are Birds Eye salmon fish fingers considered an interesting case of failure?

- What consumer insight underpins this failure?

- What can I learn from the failure of Birds Eye salmon fish fingers?

Key Highlights
Salmon fish fingers were a brand extension to Birds Eye's iconic fish finger range.

They were withdrawn from the UK market in January 2015 following poor sales and delisting from most major supermarkets.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Ambient (Canned) Fish & Seafood (Fish & Seafood) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Ambient (Canned) Fish & Seafood (Fish & Seafood) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Ambient (Canned) Fish & Seafood (Fish & Seafood) Market - Outlook ...

Global Fresh Fish & Seafood (Counter) (Fish & Seafood) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Fresh Fish & Seafood (Counter) (Fish & Seafood) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Fresh Fish & Seafood (Counter) (Fish & Seafood) Market - Outlook ...

Global Chilled Raw Packaged Fish & Seafood (Whole Cuts) (Fish & Seafood) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Chilled Raw Packaged Fish & Seafood (Whole Cuts) (Fish & Seafood) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Chilled Raw Packaged Fish & Seafood (Whole ...


Download Unlimited Documents from Trusted Public Sources

Fish Farming Industry in Africa

  • June 2017
    8 pages
  • Fish Farming  

    Fish  

  • Africa  

    Europe  

View report >

Seafood Industry

  • June 2017
    7 pages
  • Seafood  

    Shrimp  

View report >

Fish Farming Markets in New Zealand

  • June 2017
    4 pages
  • Fish Farming  

    Seafood  

  • New Zealand  

View report >

Seafood Markets

5 days ago

Related Market Segments :

Fish

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.