1. Market Research
  2. > Food Market Trends
  3. > Success: Stride Gum

Success: Stride Gum

  • June 2014
  • -
  • GlobalData
  • -
  • 20 pages

Summary
Introduced to the Chinese market in Q3 2012, Stride is a flavorsome and youth-orientated chewing gum brand developed in the US and subsequently internationalized. Its Chinese launch coincides with a time when chewing gum manufacturers have seen sales come under pressure in most developed markets, but other parts of the world are providing growth.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Stride Gum considered a compelling case study?

- What can I learn from Stride Gum's success?

- What consumer insights underpin the brand's success?

Key Highlights
Mondelez has attracted a more prosperous, individualistic, and sophisticated class of Chinese youth, who use consumption as an important means of self-expression, and an extension of social status.

The continued strong growth in the size and diversity of China's middle class will create new market opportunities for both domestic and international companies. For chewing gum specifically, future growth potential exists because gum consumption is still low in China compared with other countries.

Table Of Contents

Success: Stride Gum

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Packaged Food in Uruguay

Packaged Food in Uruguay

  • $ 6521
  • Industry report
  • January 2017
  • by Euromonitor International

With minimum volume growth due to the high per capita consumption within specific segments of packaged food, the overall rapid growth of unit prices in 2016 resulted in strong value growth: the second ...

Packaged Food in Venezuela

Packaged Food in Venezuela

  • $ 6521
  • Industry report
  • November 2016
  • by Euromonitor International

Shortages of imported raw materials has made a large number of packaged food categories record volume decline in 2016, thus making it impossible to reverse the downward trend of 2012-2015. Until 2010, ...

Packaged Food in Malaysia

Packaged Food in Malaysia

  • $ 6521
  • Industry report
  • November 2016
  • by Euromonitor International

Health consciousness has driven consumers to consume healthier packaged food with added healthy ingredients and avoid consuming as many indulgence products like confectionery, ice cream and savoury snacks. ...

Packaged Food In Iran

November 2016 $ 6521

Packaged Food In Germany

November 2016 $ 6521

Packaged Food In Finland

November 2016 $ 6521

Packaged Food In Latvia

November 2016 $ 6521

Packaged Food In Vietnam

November 2016 $ 6521

Packaged Food In Norway

November 2016 $ 6521

Packaged Food In Indonesia

November 2016 $ 6521

Download Unlimited Documents from Trusted Public Sources

Food Markets in the US

  • February 2017
    26 pages
  • Food  

    Data Center  

  • United States  

    Australia  

    United Kingdom  

View report >

Fruit Industry in the US

  • February 2017
    80 pages
  • Fruit  

  • United States  

View report >

Food Industry in the US

  • February 2017
    68 pages
  • Food  

    Nutrition  

    Risky Behaviour  

  • United States  

View report >

Related Market Segments :

Gum

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.